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Rosetta Stone Expands Experience-Store Retail Concept

^{Published on 2011-07-12 05:10:50 - Market Wire}
 

ARLINGTON, Va.--([ BUSINESS WIRE ])--[ Rosetta Stone Inc. ] (NYSE:RST), a leading provider of technology-based language-learning solutions, today announced that it has opened two new aexperience storesa at the Beverly Center in West Hollywood, Calif., and Tysons Galleria in McLean, Va. These new retail outlets are the latest move in the companya™s new, fully-integrated marketing campaign, aMore than Words: Understanding.a The campaign was developed to capture the human emotions and experiences that inspire people to learn a new language. The experience stores focus on customersa™ motivation to learn a language and provide them with extensive interaction with the Rosetta Stone® TOTALe® (pronounced tow-TALLY) comprehensive language-learning experience prior to purchase.

"We are thrilled to showcase our newest retail concept in two of the finest shopping destinations in the U.S."

These new retail hubs provide the perfect locales to target the companya™s celebrity devotees as well as Washington D.C.a™s government elite and business leaders. With the recent thumbs-up from some of Hollywooda™s A-list language learners as well as from the many connected business leaders and politicos in the Washington D.C. metro area who use Rosetta Stone solutions, the company feels that its latest stores are ideally located. The Beverly Center and Tysons Galleria stores join the companya™s two existing experience stores at The Mall at Short Hills, in Short Hills, N.J., and 2 Times Square in New York City.

aWe are thrilled to showcase our newest retail concept in two of the finest shopping destinations in the U.S.,a said Eric Duehring, senior vice president of global brand marketing for Rosetta Stone. aAs we continue to evolve our solution and brand with unique and dynamic features, we feel these new experience stores provide a powerful way for us to connect with our customers and help them understand the essential benefits learning a new language can provide, not only in their own lives, but in connecting with others.a

The Beverly Center and Tysons Galleria experience stores allow Rosetta Stone experts to demonstrate their latest solution, Rosetta Stone TOTALe, which combines the proven Rosetta Course^® with Rosetta Studio^® and Rosetta World^®.

• Rosetta Course. Where learners develop a foundation of language, build a vocabulary and are encouraged to speak correctly.
• Rosetta Studio. Where learners sharpen their skills online through live, 50-minute sessions led by tutors who are native speakers.
• Rosetta World. Where learners connect with others in an online community to explore language through fun games and other inspiring activities.

They also allow the company to showcase TOTALe Companion HDa", the free app for TOTALe subscribers, which allows learners to enrich their language-learning experiencea"anywhere their iPad device is connected to the Internet.

In addition to the new experience stores, customers can find Rosetta Stone solutions in more than 30 languages at a number of convenient locations, including Water Tower Place in Chicago, The Prudential Center in Boston, Gatwick Airport in London, Haneda Airport in Tokyo, and Centum City in Busan, Korea.

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va., with international offices in the United Kingdom, Korea, Japan and Germany. For more information, visit [ RosettaStone.com ].

aRosetta Stone,a aTOTALea and other products and services referred to herein are trademarks and/or registered trademarks of Rosetta Stone Ltd. in the United States and other countries.

iPad is a trademark of Apple Inc.