Science & Technology
Sun, February 13, 2011Fri, February 11, 2011Thu, February 10, 2011Wed, February 9, 2011Tue, February 8, 2011Mon, February 7, 2011Sun, February 6, 2011Sat, February 5, 2011Fri, February 4, 2011Thu, February 3, 2011Wed, February 2, 2011Quepasa DSM Achieves Record Results for Successful Legislative Campaign Targeting Mexico's Youth
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Published in Science and Technology on Tuesday, February 8th 2011 at 5:50 GMT by Market Wire🞛 This publication is a summary or evaluation of another publication
WEST PALM BEACH, FL--(Marketwire - February 8, 2011) - [ Quepasa Corporation ] (
The social media marketing campaign raised awareness across multiple social networks by targeting the Mexican youth regarding a proposed law designed to create employment opportunities for their age demographic. The goal of the campaign was to invite participants to learn about the proposed law and then engage them to virtually vote for and share their support for the law's objectives across the social web. Quepasa ran this campaign for a total of 30 days and was able to generate record results with more than 8 million total views, votes and shares across a targeted base of 30 million internet users in Mexico.
"We are extremely pleased with the results of our Primer Empleo campaign," said John C. Abbott, CEO of Quepasa. "It was a perfect showcase for our DSM technology and its ability to facilitate the frictionless sharing of a law so critical to the future of Mexico's youth."
"It is also a great example of a sponsor understanding that their target audience is no longer in front of the television, but rather spending their time consuming social media," Abbott continued, "and realizing that they need to change their approach to how they think about advertising."
Three months following the start of the campaign, the law, also titled, "Ley de Fomento al Primer Empleo," or "Law of the First Employment," was officially passed by the Mexican Senate. It is believed that the DSM campaign played a critical role in creating more awareness for the law, given the broad range of national media coverage that the campaign generated. In total, the campaign generated 180,000 votes in support of the law and cumulatively reached individual users in over 2,300 cities and municipalities across Mexico.
It was also an extremely effective tool for the sponsor relative to traditional digital banner advertising. If a click-through on a digital ad is the closest equivalent to an engagement generated by Quepasa's DSM, then the sponsors would have had to purchase over 4 billion digital ad impressions to generate the equivalent of the 6 million engagements facilitated by the DSM campaign (using an industry standard click-through rate of 0.2%).
As a result of this first successful campaign, a follow-up campaign will be launched in the next few months. The next campaign will involve competing for a "dream job" with Quepasa Corporation and will allow Quepasa to be one of the first companies in Mexico to take advantage of the tax incentives offered up by hiring Mexico's youth.
Quepasa recently reported that its membership base increased 255% in 2010 to total more than 27.2 million registered users. The site added 2.2 million users and generated 16.4 million unique visits in December 2010, compared to 1.2 million new users and 7.1 million unique visits in December 2009. Page views increased to 184 million page views in December 2010 from 175 million in the previous month.
About Quepasa Corporation
Quepasa Corporation (NYSE Amex: [ QPSA ]), owns Quepasa.com, the leading online social network and gaming platform for the Latino community. Quepasa.com provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities. Quepasa is headquartered in West Palm Beach, Florida with offices in Miami, Los Angeles, Scottsdale, and Hermosillo, Mexico. For more information about the company, go to [ www.quepasacorp.com ], or join for free at [ www.Quepasa.com ].
