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Sybase and SAP Partners Launch Innovative Mobile Applications on Leading Enterprise Mobility Platform

^{Published on 2010-08-09 06:35:22 - Market Wire}
 

WASHINGTON--([ BUSINESS WIRE ])--Sybase TechWave 2010 a" Sybase, Inc., an SAP company (NYSE: SAP) and industry leader in enterprise and mobile software, today announced that partners around the world are successfully launching innovative mobile applications on the [ Sybase® Unwired Platform ], the industrya™s leading mobile enterprise application platform.

"Our leading mobility platform is fueling our partner ecosystem and extending our reach globally, enabling us to successfully transform businesses through enterprise-wide mobility solutions."

The latest version of the Sybase Unwired Platform, [ announced today ], enables enterprise developers to simply and quickly build applications that connect business data to mobile workers on any device, at any time. With a rapidly growing ecosystem, Sybase and SAP are significantly extending the reach of enterprise customers and applications, empowering millions of mobile workers worldwide. Through co-innovation more than 30 new SAP-focused partnerships have been formed since the fourth quarter of 2009, leveraging best-in-class architecture that drives a comprehensive set of powerful mobile applications and services capable of significantly improving productivity and customer service, while addressing the complex issues related to mobility deployments.

In addition to the Sybase Unwired Platform, Sybase delivers custom mobile applications for SAP® solutions a" [ Sybase Mobile Sales for SAP CRM ] and [ Sybase Mobile Workflow for SAP Business Suite ]a"that tap into a broad range of back-end data sources. These expansive offerings are transforming enterprises such as Bluefin Solutions, HCL AXON, Maihiro, msc mobile, NEO Business Partners and T-Systems.

aSybase offers the most comprehensive expertise and platform for mobilizing SAP solutions, as well as for rapid development and deployment of custom mobile offerings in the industry,a said Gary Kovacs, senior vice president, Markets, Solutions and Products, Sybase. aOur leading mobility platform is fueling our partner ecosystem and extending our reach globally, enabling us to successfully transform businesses through enterprise-wide mobility solutions.a

BLUEFIN

[ Bluefin Solutions ] is one of the first partners of SAP and Sybase to not only expand its portfolio of products and services with the Sybase mobility platform but also implement it for its own sales staff. With the new solution, Bluefin Solutions account managers learn business benefits first hand by viewing and updating customer information on-the-go via an intuitive iPhone® application. This significantly improves productivity through much faster and more accurate access to customer information, contact details, sales pipelines and all CRM functionality.

aAs a pilot customer in our own beta program for the Sybase Mobile Sales for SAP CRM solution, we immediately witnessed the benefits that our customers would experience with mobile CRM,a explains Michael Eldridge, commercial director, Bluefin Solutions. aOur strategic partnership with Sybase and SAP, implementation of our enterprise mobility platform, and strong mobile CRM product and service offerings puts us in a favorable position to make a significant impact in the market.a

HCL AXON

[ HCL AXON ], a division of HCL Technologies a" an organization that delivers significant business value through innovative implementations of SAP solutions a" has formed a strategic development and go-to-market partnership with Sybase. The partnership, [ announced today ], will focus on delivering a mobile solution built on the Sybase Unwired Platform to extend key capabilities of SAP solutions in industries such as utilities, travel and logistics, oil and gas and financial services. HCL AXON is planning to roll out its first Mobile Solution for the Travel and Transportation industry.

aOver the past year, HCL AXON has helped show customers the vast potential of mobile and multi-channel access to SAP solutions,a said Ian Greenhalgh, executive president, Solution Management, HCL AXON. aAs a result, the demand for anytime, anywhere access to SAP solutions using mobile devices has never been stronger. Our partnership with Sybase and SAP allows us to deliver instant value to our customers around the globe. With the Sybase Unwired Platform we can provide any information required on any platform. It is a truly transformational solution.a

MAIHIRO

[ maihiro ], an independent consulting company focused on CRM solutions in various industries a" including manufacturing and capital goods, consumer goods, pharmaceuticals, automobile, financial services and media a" built its CRM to Go for Mobile Business solution including technology from Sybase and SAP. With this consulting approach, enterprises can rapidly experience mobile sales and CRM scenarios on various device types, such as RIM BlackBerry, iPhone® and Windows Mobile.

aWith CRM to Go for Mobile Business on the Sybase Unwired Platform we are now in a position to answer the increasing demand for mobile CRM from our customers,a explained Uwe May, general manager at maihiro GmbH.

MSC MOBILE

Recipient of a Sybase 2010 Innovator Award, MOMENTUM from [ msc mobile ] is a field service solution based on the Sybase Unwired Platform and the SAP NetWeaver® Mobile component 7.1, the technologies used by Sybase Mobile Sales for SAP CRM and Sybase Mobile Workflow for SAP Business Suite. MOMENTUM is integrated with the SAP ERP application to push data directly to the mobile devices, providing users with a seamless offline and online experience, and allowing field service technicians to access all relevant data needed to execute their work anytime, anywhere.

aOnly by building MOMENTUM on the Sybase Unwired Platform could we reach our goal of creating an extremely flexible and reliable mobile solution with always-available usability, regardless of network connectivity,a stated Alexander Ilg, founder of msc mobile.

NEO BUSINESS PARTNERS

The NEO Mobile Suite from [ NEO Business Partners ] is a suite of mobile applications for companies that run the SAP ERP or SAP Customer Relationship Management (SAP CRM) applications for their service, maintenance and sales processes. Based on SAP NetWeaver 7.1 and the Sybase Unwired Platform, NEO Mobile Suite allows customers to work on service orders and notifications offline on their mobile devices using the existing backend customized for SAP solutions. This leverages previous investments in processes and significantly improves productivity through much faster and more accurate access to customer information, such as contact details, service history of customers and equipment and all CRM functionality. The functional scope of the NEO Mobile Suite is similar to the SAP Mobile Asset Management (SAP MAM) application for utilities. NEO positioned its mobile suite as a follow-up solution in support of utility companies using SAP MAM.

aWe are seeing a strong demand for mobile solutions across our customer base,a said Jens Beier, co-founder and managing director, NEO Business Partners GmbH. aTogether with solutions from Sybase and SAP we can offer our customers a comprehensive offering capable of mobilizing all the important information required for front-line workers, leading to full customer satisfaction.a

T-SYSTEMS

[ T-Systems ], a leading SAP services partner in Europe, unveiled a customized mobile CRM solution as a first example of how to efficiently realize value-added mobile access to SAP Business Suite software for its customers. In addition to extending robust functionality to various device types, including iPhone®, RIM BlackBerry and Windows Mobile, this comprehensive mobile solution includes high levels of device management and data security in case a device is lost or stolen.

aT-Systems, together with its longstanding partners Sybase and SAP, is leading the way toward adoption of a fully integrated mobile enterprise application development and deployment environment with proven business value,a said Hagen Rickmann, head of Portfolio and Innovation Management, T-Systems. aWith over 1.5 million customers that are also users of SAP solutions, we are in a strong position to meet customersa™ pent-up demand for enterprise mobility using various devices.a

Sybase Unwired Platform is a key component of the [ Sybase Mobility Platform ], the industrya™s first and most expansive framework of best-in-class mobility servers, mobile applications and mobile services, empowering enterprises to transform the way they connect with their customers and enable their employees.For more information on Sybase, visit [ www.sybase.com/SUP ].

Additional Resources:

Video reference:

• [ Watch an interview with Gary Kovacs ], senior vice president, markets, solutions and products at Sybase, discussing the Sybase Mobility Platform

Analyst Perspective:

• Gartner, Inc.: 2009 Magic Quadrant for Mobile Enterprise Application Platformsⁱ a" Sybase positioned in the Leaders quadrant
• IDCⁱⁱa" Sybase recognized in 2009 as the leader in mobile device management enterprise software for the ninth consecutive year and in 2008 as a mobile middleware market leader for the seventh consecutive year
• The Forrester Wavea": Mobile Device Management Solutions, Q2 2009ⁱⁱⁱ a" Sybase was recognized as a leader (April 2009)

Full reports can be found at each analyst firma™s respective website

ⁱ Magic Quadrant for Mobile Enterprise Application Platforms, Publication Date: 16 December 2009, by William Clark and Michael J. King, ID Number: G00172728.

ⁱⁱ IDC, Worldwide Mobile Device Management Enterprise 2010-2014 Forecast 2009 Vendor Shares Report, Doc # 224437, August 2010

ⁱⁱⁱ The Forrester Wavea": Mobile Device Management Solutions, Q2 2009, Forrester Research, Inc., April 27, 2009.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Sybase

Sybase, an SAP company, is the industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the worlda™s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit [ www.sybase.com ]. Read Sybase blogs: [ http://blogs.sybase.com ].Join the conversation on Twitter at [ @Sybase ] and [ @MobileWork ]

Sybase and Sybase Unwired Platform are registered trademarks of Sybase, Inc. ® indicates registration in the United States. SAP, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies.

Forward-Looking Statements

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