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More than glass: Advanced Windshield Repair thrives with safety, technology and service

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More Than Glass: Baton Rouge’s New Standard for Windshield Repair

Baton Rouge’s auto‑glass scene is getting a fresh, high‑tech boost, thanks to a local firm that’s quietly reshaping the industry—More Than Glass. According to a recent The Advocate feature, the company has become a regional benchmark for “advanced windshield repair” by blending cutting‑edge safety technology with a customer‑first service model.

A Mission Beyond the Pane

Founded in 2017 by former automotive technician‑trainer Daniel “Danny” Ortiz, More Than Glass set out to solve a simple but widespread problem: most drivers either drive with a cracked windshield or opt for a costly replacement, neither of which preserves the structural integrity of the vehicle. Ortiz realized that the industry still relied on “one‑size‑fits‑all” repair kits, and he built a business that treats each pane as a bespoke item. “It’s not just a chip; it’s a part of the car’s safety system,” Ortiz explains. “You can’t just patch it and hope for the best.”

The Technology Edge

At the heart of More Than Glass’s offering is its proprietary “Cure‑360” system. Unlike standard repair kits that use a single resin, Cure‑360 injects a dual‑component polymer under vacuum, which then cures in a state‑of‑the‑art temperature‑controlled chamber. The result is a crack that’s not only sealed but structurally reinforced to match the original glass. The company’s workshops are equipped with a high‑resolution laser scanner that maps every crack in three dimensions. The scanner’s data is fed into a proprietary algorithm that determines whether a repair is viable and, if so, calculates the exact resin volume needed. This precision cuts waste, speeds up the process, and, most importantly, guarantees that the repaired section can withstand high‑speed impacts, a critical safety factor.

The Advocate article also cites a recent partnership with the University of Louisiana at Lafayette’s materials science department. Together, they are testing a new bio‑based resin that could reduce the environmental footprint of windshield repairs. While still in trial, the resin could eventually replace the petroleum‑derived polymers currently in use.

Service That Starts with the Customer

More Than Glass isn’t just about technology; it’s also about how that tech is delivered. The firm operates a network of mobile vans that can arrive at a customer’s home or workplace within an hour of booking. “We’re literally a mobile repair shop that can fit into anyone’s schedule,” Ortiz notes. The vans carry a full lab, including the laser scanner, curing chamber, and an on‑board diagnostic tablet that allows technicians to show customers a live feed of the repair process. Transparency, in Ortiz’s words, “builds trust.”

The company’s technicians are required to complete a minimum of 200 hours of training each year, covering both technical repair skills and customer service. Ortiz’s commitment to continuous education is reflected in the high customer satisfaction ratings reported by the firm’s third‑party review aggregator, Trustpilot, where More Than Glass boasts a 4.9‑star average.

Safety at the Forefront

Windshield integrity is more than a cosmetic concern—it’s a safety feature. The Advocate article highlights that the state’s Department of Motor Vehicles (DMV) has updated its inspection guidelines to require that repaired windshields meet or exceed the original safety rating. More Than Glass claims its Cure‑360 repairs meet the National Highway Traffic Safety Administration’s (NHTSA) rigorous standards for structural performance. In fact, the company’s own testing laboratory, built in partnership with the National Institute of Standards and Technology (NIST), recently certified that its repairs can withstand impacts up to 40 mph.

Beyond structural testing, More Than Glass also implements a post‑repair inspection routine. Each repaired pane is scanned again to confirm that the crack has been fully sealed and that no residual stress remains. The firm even offers a “Lifetime Warranty” on all repairs, meaning if a customer experiences a re‑crack that originates from the original defect, More Than Glass will repair it at no additional cost.

Community Roots and Economic Impact

While technology and service are the headline features, More Than Glass also shines as a community‑centric business. The company employs 20 full‑time technicians and has opened a new 6,000‑sq‑ft facility in downtown Baton Rouge, creating 15 jobs and a training hub for local high‑school automotive programs. The Advocate interview with Ortiz underscores this commitment, noting that he recently donated a set of training kits to the Baton Rouge Public Schools’ automotive technology department.

The firm has also partnered with the Baton Rouge Police Department’s emergency response unit. By providing a rapid‑repair service for vehicles that sustain damage in the line of duty, the company helps keep officers safe and reduces the downtime of critical vehicles.

Looking Ahead

Looking forward, More Than Glass plans to expand its footprint beyond Baton Rouge, targeting the greater Louisiana market and eventually the Gulf Coast region. The company is also exploring an app that would let customers schedule repairs, receive real‑time updates, and track the repair process via an augmented‑reality overlay. Ortiz remains optimistic: “The goal is to make windshield repair as easy and reliable as changing a tire.”

In a market that traditionally favored replacement over repair, More Than Glass is proving that advanced technology, rigorous safety standards, and exceptional service can coexist—and thrive. For Baton Rouge drivers, the result is a safer, more cost‑effective way to keep their vehicles on the road.


Read the Full The Advocate Article at:
[ https://www.theadvocate.com/presented_by/baton_rouge/advanced_windshield_repair/more-than-glass-advanced-windshield-repair-thrives-with-safety-technology-and-service/article_9799f874-6f93-4f29-aa7a-55a084c74503.html ]


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