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Memorex to Unveil National WeTime Parent Survey Findings; New Audio and Gaming Accessory Products at Digital Experience at CES,

^{Published on 2010-01-06 20:21:00 - Market Wire}
 

LAS VEGAS--([ BUSINESS WIRE ])--Memorex—one of the most widely recognized names in the consumer electronics industry and a portfolio brand of Imation Corp (NYSE:IMN)—recently commissioned a survey of more than 1,300 U.S. parents with children from newborns to age 17 to learn more about the role consumer electronics play in their families' home life and how families create fun ways to connect and make memories together. The study was conducted online by Harris Interactive from November 4–10, 2009, as part of the brand's "WeTime" campaign to help inspire families to spend more time together.

Key findings of the survey include:

• Parents crave more family WeTime together—up to three more times per week—but cite a lack of finances (40 percent), lack of interest from kids (21 percent) and a lack of ideas (18 percent) among the challenges in creating special WeTime moments.
• Approximately three-fourths of parents surveyed (76 percent) feel that consumer electronics (for example, televisions, iPod^® docking stations, video game consoles, etc.) enhance their family's WeTime.
• While most parents surveyed felt that consumer electronics do enhance their family's WeTime, many (63 percent) noted that consumer electronics in the family's home can also present some real challenges.

Regardless of your family's favorite WeTime activity, Memorex offers a wide variety of consumer electronics products including home audio, video and gaming accessories that inspire fun moments and memories with thoughtful features to fit any lifestyle, and at an affordable price. Memorex's newest product introductions, including the iPod^®- and iPhone^®-compatible docking stations and gaming accessories, as well as popular products from its current line, such as the miniMove™ Boombox for iPod and MyVideo™ pocket camcorders, will be on display at the Pepcom^® Digital Experience event from 7 to 10 p.m. tonight at The Mirage. For additional information, visit [ www.memorex.com ].