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Yangaroo, CMJ Partner to Service College Radio

^{Published on 2009-10-20 06:08:51 - Market Wire}
 

Radio Programmers to Access Music Directly From CMJ Charts

TORONTO, Oct. 20 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, has partnered with CMJ Network Inc., the largest and most influential multi-media organization focused on College Radio and emerging music, to allow associated record labels, managers, indie promoters, and other parties to access YANGAROO's patented Digital Media Distribution System (DMDS) for distributing music to over 500 college radio stations throughout the United States.

DMDS enables the distribution of entire albums to the most accurate and comprehensive college radio contact lists in the business. DMDS also provides benefits such as instant delivery, graphic email blasts, and reports detailing the number of streams and downloads.

College radio executives benefit by having a central repository for new music, which they can preview and download in the file format and quality of their preference. Albums released on DMDS will automatically be linked on the CMJ New Music Report Charts, the industry's most important college radio charts, for radio programmers to stream or download and add to their playlists.

"For record labels and artists, using DMDS eliminates the cumbersome task of addressing packaging and shipping CDs, saving time, effort, and money," said Robert K. Haber, CEO, CMJ Network. "For radio, they get their music faster and in higher quality, and in fact can access anything they don't already have directly from our charts."

The YANGAROO CMJ partnership will be announced officially at CMJ Music Marathon in New York City Oct 20 though 24, the largest and longest-running music industry event of its kind with over 11,000 music industry professionals, 4,000 artists, and more than 75,000 music fans.

"We're excited to partner with an organization such as CMJ. Our two teams working together will allow us to provide the best service to college radio in the business," said Josh Zieman, Senior V.P. Business Development, YANGAROO Inc. "We look forward to a long and mutually rewarding relationship."

About The CMJ Network:

CMJ Network connects music fans and music industry professionals with the best in new music through interactive media, live events and print. CMJ.com offers a digital music discovery service, information resources, and community to new music fans, professionals, and artists. CMJ Events produces the legendary CMJ Music Marathon, the largest and longest-running music industry event of its kind, in addition to live events and tours across the United States. The weekly music business trade magazine CMJ New Music Report is the primary source for exclusive charts of non-commercial and college radio airplay, as well as independent and trend-forward retail sales. CMJ New Music Monthly, the first consumer magazine to include a bound-in CD sampler, is the leading publication for the emerging music enthusiast. CMJ Access is an integrated marketing agency specializing in providing its clients unparalleled access to the college and young adult demographic and emerging music world. Log on to [ www.cmj.com ] for more information about all of CMJ's products and services.

About YANGAROO:

YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a Web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.

Named one of Canada's Top 100 Tech Companies for 2009 by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and London, U.K. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit [ www.yangaroo.com ].

The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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