Science & Technology 
Science and Technology
Science and Technology 
Tue, January 27, 2009
Mon, January 26, 2009
AMD CMO Nigel Dessau Addresses the Evolution of Technology Trends in Keynote at Handelsblatt Annual Congress
MUNICH, Germany--([ BUSINESS WIRE ])--Today at the [ Handelsblatt Annual Congress ] in Munich, [ AMD ] (NYSE: AMD) Senior Vice President and Chief Marketing Officer [ Nigel Dessau ] addressed an international audience of CIOs and senior IT managers in a [ keynote ] that examined how trends in x86 computing are impacting the way companies operate. Highlighting new [ 45nm Quad-Core AMD Opteron™ processors ] launched yesterday as well as the recently announced [ AMD platform for ultrathin notebooks ], Dessau discussed how emerging technologies are transforming both server and client computing environments. Dessau also explored how these trends are driving new approaches to how IT is managed, with [ cloud computing ] in particular helping to re-imagine how data is stored, served and accessed.
"x86 computing is at a crossroads. On the server side, we're seeing cost and space considerations further drive the adoption of [ virtualization ] as a way to achieve new efficiencies, while on the client side the user experience is increasingly being defined less by [ the speed of the processor ] as considerations like mobility and [ graphics ] take center stage," said Dessau. "Despite these economically uncertain times, IT managers must continue to take advantage of technologies that will help them be more efficient, reduce costs and otherwise be smarter about managing their IT infrastructures."
AMD has recently enhanced its product line-up, introducing new products and platforms that address these new market realities.
- Addressing the industry's rising demand for low power, cost-saving data center technology, yesterday AMD announced widespread availability of [ five new highly-efficient 55-watt ACP 45nm Quad-Core AMD Opteron HE processors ] along with new power management features that allow customers to immediately recognize power savings and increased virtualization performance.
- Announced earlier this month at [ CES ], the new AMD platform for ultrathin notebooks enables exceedingly thin and light designs with rich entertainment capabilities at an affordable price, meeting user demand for lighter, sleeker and more powerful notebooks that suit the new mobile lifestyle.
"As the Internet increasingly becomes an alternate platform for the delivery of applications, data, and services, businesses must be prepared to support cloud computing environments both from the server and client end of the spectrum," said Dessau.
Read more about Dessau's keynote at the Handelsblatt conference in his blog at [ http://blogs.amd.com/nigeldessau/default.aspx ].
About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit [ http://www.amd.com ].
AMD, the AMD Arrow logo, AMD Opteron and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.