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Kapiva Invests $120M in Ayurvedic Research

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  Published in Science and Technology on Wednesday, January 21st 2026 at 9:14 GMT by The New Indian Express
      Locales: N/A, Karnataka, INDIA

New Delhi, Wednesday, January 21st, 2026 - In a significant move to bolster the scientific legitimacy and accessibility of Ayurveda, Kapiva, a leading Indian Ayurvedic company, has launched a INR10 crore (approximately $120 million USD - exchange rates fluctuate) research grant program. This initiative marks a substantial investment in the future of traditional Indian medicine, aiming to fuse ancient Ayurvedic practices with cutting-edge scientific methodologies and technological advancements.

The program, announced earlier today, aims to address a key challenge currently hindering Ayurveda's wider acceptance: the lack of standardized processes and robust scientific validation. While Ayurveda boasts a rich history spanning thousands of years, and enjoys increasing popularity globally, its integration into mainstream healthcare has been hampered by a need for verifiable data and consistent treatment protocols.

A Three-Year Commitment to Ayurvedic Innovation

Kapiva's grant program will initially support ten researchers across India, providing them with crucial funding over a three-year period. These researchers will be encouraged to explore a diverse range of areas within Ayurvedic science, with a particular focus on developing "tech-enabled wellness models." This suggests an ambition to leverage digital platforms, wearable technology, and data analytics to personalize Ayurvedic interventions and track their effectiveness.

"Standardisation is key to Ayurveda's mainstream acceptance," stated Vivek Srivastava, CEO of Kapiva. "We are excited to support the next generation of Ayurvedic scientists and researchers to drive innovation in the field." This sentiment underscores the company's belief that scientific rigor and technological integration are essential for unlocking Ayurveda's full potential and broadening its reach.

Research Focus: Biomarkers, Clinical Trials, and Sustainable Formulations

The specific areas of research Kapiva is seeking to fund are strategically targeted to overcome current limitations in the field. The program's guidelines highlight a focus on:

• Biomarker Discovery: Identifying measurable biological indicators that can be used to assess the efficacy of Ayurvedic treatments and personalize interventions based on individual needs. This could involve analyzing blood samples, genetic markers, or other physiological data to understand how specific herbs and formulations affect the body.
• Clinical Trials: Conducting rigorous, scientifically controlled trials to evaluate the safety and effectiveness of Ayurvedic formulations for various health conditions. This will provide the crucial evidence needed to gain recognition from regulatory bodies and healthcare professionals.
• Sustainable Ayurvedic Formulations: Developing environmentally responsible and sustainable methods for sourcing and producing Ayurvedic herbs and ingredients. This consideration reflects a growing awareness of the importance of ethical and sustainable practices within the Ayurvedic industry.

The Wider Context: Ayurveda's Rising Global Profile

Kapiva's investment is indicative of a broader trend: the increasing recognition of Ayurveda's potential both within India and globally. The COVID-19 pandemic, in particular, accelerated interest in traditional medicine systems as individuals sought alternative and complementary approaches to health and well-being. While Western medicine continues to be dominant, there is a growing acceptance of the value of integrating Ayurvedic principles, particularly in preventative healthcare and holistic wellness.

However, this growing interest also places greater responsibility on the Ayurvedic community to uphold scientific integrity and transparency. Standardisation efforts, like the one spearheaded by Kapiva, are vital for maintaining credibility and preventing misinformation. The integration of technology offers exciting possibilities, from personalized treatment plans delivered through mobile apps to remote monitoring of patient progress.

Looking Ahead: Building a Scientifically Sound Ayurvedic Future

The announcement of this grant program positions Kapiva as a leader in the modernization and advancement of Ayurveda. By actively investing in scientific research and technological innovation, the company is not only strengthening the foundation of Ayurvedic practices but also paving the way for greater acceptance and accessibility within the global healthcare landscape. The next few years will be crucial in seeing the results of this investment, and in observing how these ten researchers contribute to shaping the future of Ayurveda.