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Become More Like A Technology Company, But Eject The 'Bro' Culture

The article by Joe McKendrick on Forbes, published on May 10, 2025, discusses the importance of companies adopting technology-driven approaches while simultaneously rejecting the negative aspects of tech industry culture, specifically the "bro culture." McKendrick emphasizes that to stay competitive, businesses across various sectors must integrate technology into their core operations, enhance digital skills among employees, and foster innovation. However, he warns against emulating the tech industry's problematic elements, such as toxic masculinity and exclusionary practices, which can hinder diversity and inclusivity. The article highlights successful examples of companies that have managed to become tech-savvy without adopting the negative cultural traits, suggesting that a balanced approach is key to sustainable growth and a healthy workplace environment.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/joemckendrick/2025/05/10/become-more-like-a-technology-company-but-eject-the-bro-culture/ ]