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How sustainability efforts in the food industry are going up in flames

The article from The Grocer discusses the challenges and setbacks in the food industry's sustainability efforts, particularly focusing on how these initiatives are being undermined by various factors. It highlights the issue of food waste, where despite efforts to reduce it, significant amounts of food are still being discarded, often due to stringent aesthetic standards or overproduction. The piece also touches on the environmental impact of food production, including the carbon footprint from transportation and packaging. Additionally, it points out the irony of sustainability campaigns like "zero waste" or "farm to fork" being compromised by practices such as the use of non-recyclable packaging or the long-distance transport of goods. The article suggests that while there are genuine efforts towards sustainability, these are often overshadowed by economic pressures, consumer expectations, and systemic inefficiencies, leading to a situation where the industry's green initiatives are metaphorically "going up in flames."

Read the Full The Grocer Article at:
[ https://www.thegrocer.co.uk/analysis-and-features/how-sustainability-efforts-in-food-are-going-up-in-flames/698493.article ]