EMC Syncplicity Adds Policy-Driven Hybrid Cloud, EMC ViPR and EMC VNX Support

Syncplicity to empower organizations with granular policy-based control over where files are stored through a policy-driven hybrid cloud approach.
Planned addition of native support for EMC VNX complements Syncplicity's existing support for EMC Isilon and EMC Atmos continuing to provide choice and flexibility for users on both their approach to cloud deployment and use of different storage solutions.
Syncplicity will be the first file sync and sharing solution that leverages software-defined storage through EMC's [ ViPR platform ]

Full Story:

At EMC World 2013, EMC (NYSE: [ EMC ]) today announced increased storage flexibility and control for EMC® Syncplicity enterprise file sync and sharing solution. Available in 2H2013, EMC Syncplicity policy-driven hybrid cloud will allow customers to utilize both private and public clouds simultaneously, automatically optimize storage utilization and performance, and adhere to security and regulatory compliance requirements based on user and content types.

In addition, Syncplicity will expand its supported storage options by providing native support for EMC VNX storage in 2H2013 and utilize EMC ViPR software-defined storage to give users even greater flexibility in their choice of storage solutions.

File sync and sharing gives end users an easy way to access their files across all their devices and share with colleagues inside and outside the firewall. However, not all content is created equal, and enterprises require different cloud deployment models to optimize costs and performance while still adhering to strict security and compliance requirements.

Today, Syncplicity offers unprecedented storage deployment options by allowing organizations to choose a private cloud deployment through EMC Isilon Scale-out NAS or EMC Atmos object-based storage, or a public cloud option to store user files and version history and sync them across all their devices.

Policy-Driven Hybrid Cloud Highlights:

Syncplicity's strategy is to provide a policy-driven hybrid cloud, which gives IT the ability to set rules which automate how different content within the enterprise should be handled. As part of the file sync and sharing process:

Non-sensitive documents might be stored in a public cloud to optimize costs
Regulated content that is distributed from systems like EMC Documentum, or files with data residency requirements, might go to on premise storage solutions in specific data centers
Other files like large videos that are part of a global marketing launch or CAD diagrams from engineering might need to be geographically distributed on premise to optimize performance.

The policy-driven hybrid cloud approach is critical because enterprises need a way to utilize different cloud deployment models to optimize storage utilization based on the file security and user requirements. At the same time, users should be able to work with their files as easily as they use consumer applications, without being exposed to the underlying storage approach deployed by IT.

EMC VNX Highlights:

EMC VNX will be added as a Syncplicity on-premise storage option in 2H2013. EMC VNX support gives customers a simple, efficient, and powerful storage platform for on-premise, private cloud deployments and can be easily configured to utilize existing storage capacity.

Support for EMC VNX complements EMC Syncplicity's existing support for EMC Isilon, the industry-leading Scale-Out NAS solution, and EMC Atmos' object storage solution and supports EMC Syncplicity's strategy of providing choice and flexibility for users on both their approach to cloud deployment, and use of differing storage solutions based on overall storage solution requirements.

ViPR Highlights:

Syncplicity will be the first file sync and sharing solution to utilize software-defined storage through EMC's ViPR platform. Support for ViPR will allow Syncplicity to:

Support hybrid cloud deployments while decoupling the development effort of the policy engine from the access methods and features of each individual storage solution
Eliminate the need to certify with new storage layers
Provide a consistent set of features (e.g., geo-replication) across multiple storage solutions, even if the native storage solution does not support that feature.

A demonstration of Syncplicity support for ViPR can be seen in the EMC Advanced Software Division Booth# 543 at EMC World 2013 and in several joint product sessions.

Executive Quote:

Jeetu Patel , EMC VP and General Manager of EMC Syncplicity Business Unit:

EMC Syncplicity Policy-Driven Hybrid Cloud:

"We believe 100% of our enterprise customers will want to deploy file sync and sharing in a hybrid cloud, combining both public and private cloud deployment options. Syncplicity's policy-driven approach will support this 'mixed mode' approach and allow IT to set policies for how these deployments are utilized based on user and content types. Our vision is that users should be able to work with files securely, and in a 'frictionless' way that is as easy as popular consumer apps, unencumbered by where IT decides those files should be controlled and managed."

EMC Syncplicity support for EMC VNX:

"We've seen an amazing customer reception to our launch of on premise storage options using EMC Isilon Scale-out NAS and EMC Atmos Object Storage. Adding support for EMC VNX continues our commitment to provide customers across multiple market segments the choice and flexibility they need for deployment of enterprise file sync and sharing. "

EMC Syncplicity Support for EMC ViPR:

"Software-defined storage through EMC ViPR is a critical part of our strategy because it allows us to focus on what we do best: providing innovative user experiences and ways for IT to secure and control file sharing, while supporting any cloud deployment model and storage infrastructure our customers choose."

Additional Resources:

View the [ Syncplicity Policy-Driven Hybrid Cloud video ]
[ Hear ] more about Syncplicity On-Premise Storage
Stay connected with Momentum on [ Facebook ], [ YouTube ], and [ LinkedIn ].
Follow the [ @EMC_Momentum ] account and join the [ #mmtm13 ] conversation on Twitter.

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at [ www.EMC.com ].

EMC, Documentum, Syncplicity, VNX, Isilon, and Atmos are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks herein are the property of their respective holders.

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

SOURCE EMC Corporation

N@N

EMC Syncplicity Adds Policy-Driven Hybrid Cloud, EMC ViPR and EMC VNX Support