CALGARY, ALBERTA--(Marketwire - Sept. 17, 2012) - Poynt Corporation (TSX VENTURE:PYN) ("Poynt Corp." or the "Company"), a global leader in mobile local search and advertising, today announced a series of updates to their popular iOS-based application, Poynt, which includes a new user interface.

Poynt for iPhone is a hyper-location based search platform that allows users to find restaurants, movies, gas prices, businesses, people, coupon deals and events in their immediate area. Through deep device integration, users can make reservations, download redeemable coupons, and purchase movie tickets through the platform itself.

"iPhone users are accustomed to clean, easy-to-navigate apps that are, above anything else, intuitive and fast," said Andrew Osis, CEO, Poynt Corp. "With the integration of these new features, we have an app that iPhone users can relate to and will want to use whether they are taking the time to plan a perfect date night or are in a rush to find a gas station."

The new version of Poynt for iPhone, includes the following new features:

• The Grid: A new, more intuitive and efficient user interface

• Drawer navigation: Easy access to all of Poynt's search verticals, allowing for faster searches

• Like/Dislike Button: Allows users to express their opinions about restaurant and business search findings

• Weather Icon: Easy access to accurate five-day weather forecasts

• Location Bar: A "tap-to-change" location bar allows users to quickly change their search

"With 132 percent growth year over year, our current unique iPhone user base is poised to expand and strengthen significantly," added Osis. "We anticipate that this new version of Poynt will ensure the Company's long-term success on the iOS platform."

The new version of Poynt for iPhone is immediately available as a free download in the US, Canada, the UK, France, Italy, Germany, Spain and Australia from Apple's App Store. Poynt for iPhone is also available for download Over-the-Air at m.poynt.com.

About the Poynt Platform

Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.

Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt ([ www.poynt.com ]), enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the Poynt Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol "PYN".

Reader Advisory: The press release may contain certain forward looking statements which may include plans, expectations, projections, guidance or other statements that are not statements of fact, including, without limitation, expectations regarding further expansion and strength of the Company's iPhone user base; anticipated effect of the new version of Poynt for iPhone on the Company's long-term success on the iOS platform; and the new features of Poynt for iPhone. Although Poynt Corp. believes that the expectations reflected in such forward looking statements are reasonable, it cannot give any assurance that such expectations will prove to be correct. As such, the future plans and objectives of Poynt Corp. are forward looking statements that involve risks and uncertainties that may be based on assumptions that could cause actual results to differ materially from those anticipated or implied in such statements.

Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in the Company's target markets; failure to realize the anticipated benefits from Poynt for iPhone; potential capital needs; lower than anticipated user adoption of Poynt for iPhone; management of future growth and expansion; the development, implementation and execution of the Company's strategic visions; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products; the success of brand development efforts; risks associated with strategic alliances; failure of counterparties to perform on contracts; failure to successfully negotiate contracts; failure to successfully negotiate a strategic opportunity; need to develop new and enhanced products; potential product defects; ability to hire and retain qualified employees and key management personnel; risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company's products; and the risks described under "risk factors" in the Company's Annual Information Form for the year ended December 31, 2010 which is available on Poynt Corp.'s SEDAR profile ([ www.sedar.com ]). Although Poynt Corp. has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in the forward looking statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended.

In making the forward looking statements in this press release, Poynt Corp. made, among others, the following assumptions: the adoption of Poynt for iPhone by users; the continued successful development, implementation and execution of Poynt; the ability of the Company to protect its intellectual property; conditions in general economic and financial markets; future technological developments; the cost of expanding product lines; the impact of increasing competition; acceptance rate of Poynt by users; continued growth in number of active users of Poynt; the continuity of existing business relationships; and ability to obtain financing on acceptable terms.

Poynt Corp.'s forward-looking statements are expressly qualified in their entirety by this cautionary statement. Unless otherwise required by applicable securities laws, Poynt Corp. does not intend, nor does it undertake any obligation, to update or review any forward looking statements to reflect subsequent information, events, results or circumstances or otherwise.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.

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