REDWOOD CITY, CA--(Marketwire - Aug 21, 2012) - XcelMobility Inc. (OTCBB: [ XCLL ]) ("Xcel" or the "Company"), a developer of high speed web browsing solutions and related performance enhancing products for mobile devices, is pleased to advise it has signed a strategic partnership agreement with Tokyo-based Unified Communications, Inc. ([ www.unified.co.jp ]) ("UCI"), which includes the launch of its Mach 5 LBS (Location Based Service).

The Mach 5 LBS is slated to become a featured product and optional component of Xcel's Mach 5 browser accelerator product line and offers a GPS tracking-based platform that enables application developers to collect and review significant user analytics that offer major impacts for retail marketing. With GPS tracking technology increasingly implemented in devices such as smartphones, computers and even fashion accessories and apparel products this trend has led to a rapidly growing number of applications for gaming, navigation, search engine functionality and more.

Discussions with UCI are centering on distribution and/or resale of individual or joint application services and products in the Japanese market as well as a strategic partnership for developing the market in China along with a number of product co-development scenarios.

Xcel's marquee product is the Mach 5 "Xcelerator" which provides the fastest browsing experience available for mobile phones, tablet PCs and laptops. The Mach 5 browser has been independently verified to provide 5 to 10 times faster access to the internet than standard mobile web browsers. When used in conjunction with the LBS product, Mach 5 offers an extraordinary platform for developers wishing to develop high speed applications for the consumer marketplace and for retailers wishing to benefit from this immense marketing opportunity.

Ryan Ge, CEO of XcelMobility comments, "We are gratified by the rapid interest in our LBS product. The management at Unified clearly understands the power of this new technology and is ready to dive into what may well be a whole new sector. Our product is completely scalable and will prove very efficient in enabling developers a means to catch this latest wave in application-based trend marketing. We look forward to consummating an agreement with Unified as soon as commercially practical." 

As part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934, further details of the Company's business, finances, appointments and agreements are filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information visit: [ www.xcelmobility.com ].

About XcelMobility Inc. (OTCBB: [ XCLL ])
XcelMobility is a US based company focused on the research, development and commercialization of technologies for mobile internet users. The Company develops innovative products which considerably enhance the internet performance of smartphones, tablets and netbooks when connected to cellular carriers. Due to the vast size of the mobile market in Asia and the inherent propensity to connect to the internet using mobile devices, XcelMobility believes that shareholder value is best served by focusing commercialization efforts in the Asian marketplace prior to a product roll out on a global scale. For more information visit: [ www.xcelmobility.com ].

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development of new business opportunities, zero operational impact and projected costs, future operations, revenue, profits, gross margins and results of operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

On Behalf of the Board,
Ron Strauss, Chairman,
XcelMobility Inc.