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RED BANK, N.J.--([ BUSINESS WIRE ])--PeopleString Corporation (OTCBB: PLPE) today announced that it has signed a letter of intent to purchase 51% of gasoline and consumer goods discount club BiLo Media, Inc. Additionally, the company announced that Scott Harkness, the current CEO of BiLo Media will be appointed Chief Executive Officer of PeopleString Corporation upon closing of the transaction. Under terms of the Letter of Intent, PeopleString Corporation will purchase 51% of BiLo Media, Inc. in exchange for ten million shares of PeopleString Corporationas restricted common stock. The transaction is subject to due diligence and board approval of both companies.

"The timing of adding their gasoline discount program could not be any better considering the recent rise in fuel cost. Scott and his team bring the extensive expertise in advertising, marketing and e-commerce that we have been searching for to make PeopleString a household name."

BiLo Media offers consumers discount pre-paid gasoline cards that allow consumers to purchase gasoline from some of the nationas largest retailers for an average savings of $0.12 to $0.18 cents per gallon. BiLo Media is planning to expand its pre-paid gasoline program to include other national retailers and restaurants. In addition to offering BiLoas gasoline discount program to PeopleStringas members, BiLoas marketing team will take over the current national advertising campaign for the PeopleString Social network and aShare it Upa social coupon platform. More information is available at [ www.bilomedia.com ].

aI am extremely excited that Scott Harkness will be taking the reins of PeopleString to drive it to the next levela, stated Darin Myman, President and CEO of PeopleString Corporation. aThe timing of adding their gasoline discount program could not be any better considering the recent rise in fuel cost. Scott and his team bring the extensive expertise in advertising, marketing and e-commerce that we have been searching for to make PeopleString a household name.a

aWe have a highly synergistic fit between our two companies. PeopleString provides a great social platform and combined with BiLo Mediaas national Merchant relationships, the sales opportunities are tremendous,a stated Scott Harkness, CEO of BiLo Media. aThe powerful aspects of social marketing, media, and commerce are now combined in PeopleString, to provide familieslife essentials at unprecedented savings with a reloadable offering and easy redemption.a

About PeopleString

PeopleString Corporation (OTCBB:[ PLPE ]) creates technologies that empower consumers to leverage their social networks to capitalize on the best national and local deals. PeopleString's patent pending "Share It Up" technology harnesses the power of social media to create coupons that go up in value when shared and rewards loyal customers who share their favorite merchants with others. PeopleString also offers patent pending "Insta Portal" technology which allows users to import pieces of their favorite websites into their own PeopleString homepage. For more information, visit [ www.peoplestring.com ] and [ www.peopledeals.com ].

About BiLo Media

BiLo Media has developed and operates a technology platform that powers its consumer goods and gasoline discount clubs. Our strategic marketing/distribution partnership together with our technology platform enables us to offer discounts on consumable goods and retail stores through our pre-paid cards and discount programs.

BiLo Media has assembled a team of seasoned industry professionals. We are from some of the most successful and respected brand names in the world, including: Nike, General Electric, NASCAR, MLB, NBA, USA Today, IMG, YuMe, Active, Glaxo Smith Kline, MadCatz, GamesTrader, ZapYou, GameSpy, MDG, FOX Kids, IBM, IMG, Bed Bath Beyond, ALDI Foods, and Best Buy.

Forward-Looking Statements

Statements about the future expectations of PeopleString Corporation, and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as that term is defined in the Private Securities Litigation Reform Act of 1995.PeopleString Corporation intends that such forward-looking statements shall be subject to the safe harbors created thereby.Since these statements involve certain risks and uncertainties and are subject to change at any time, PeopleString Corporation's actual results could differ materially from expected results.