TORONTO, ONTARIO--(Marketwire - Jan. 12, 2012) - iSIGN Media Solutions Inc. ("iSIGN" or "Company")(TSX VENTURE:ISD), using Intel Corporation's ("Intel") Audience Impression Metric ("AIM") software is working with 5^th Screen Digital Services, Inc. ("5^th Screen") of Scott's Valley, California to generate unique metrics to measure the effectiveness of in-store promotional campaigns in iSIGN's digital signage network in Mac's Milk. These metrics confirm, in real time, audience measurement, gender and age to increase effective brand advertising and generate higher revenues and ROI on the Mac's network.

The trial has successfully measured customer digital signage engagement, gender, age and dwell time on advertisements displayed in the Mac's Milk test stores, as well as the effectiveness of the mobile reach created by iSIGN's Interactive Marketing Solution ("IMS") software. These metrics will be used to confirm to potential advertising clients the actual audience of the digital signage network and purchase redemption in real time. This makes the Mac's network the only interactive network of its kind, currently in the world. The study also correlated these metrics which will be released in detail in a report prepared by 5^th Screen once the date is fully complied by the end of February 2012.

"Mac's Stores have been using our digital signage network for product promotions over the past three years," said Alex Romanov, Chief Executive Officer of iSIGN. "This study will provide advertisers and brands with unique and exclusive metrics that will optimize campaign effectiveness of their in-store digital promotions. The combination of iSIGN's and Intel's two solutions generate a high level of real time metrics never before available. This will make the Mac's network the only one delivering proof of audience and sales redemption to constantly increase ROI and revenue for all parties as well as a convenient experience for new and loyal customers."

"We used both iSIGN's and Intel's software solutions for this study," stated John Curran, President and Chief Operating Officer of 5^th Screen Digital Services, Inc., as well as a digital signage consultant to Intel. "Intel's Anonymous Video Analytics ("AVA") package is a software-based technology that uses a sensor to gather viewership metrics for digital signage. We measured total viewer counts, viewing times and demographic information such as gender and age. AVA combined with iSIGN's IMS proximity marketing solution takes the measurement of promotional campaign effectiveness to a new and exciting level."

5^th Screen will also assess the digital media assets including colour & font usage, product showcasing, transitions, screen layouts, zones and themed messages. Based on the analysis of AVA viewer metrics, playlist construction and digital media assets, 5^th Screen and iSIGN will develop a digital media 'Blueprint' including media production 'Best Practices' for advertisers and brands to help increase the number of impressions and viewer exposure. The study is expected to continue and all final metrics will be available at the end of February, 2012. It is expected that the metrics will be of great importance to advertisers and their advertising agencies as well as to resellers.

Most recent results at one location, over a three day period, detected approximately 12,000 phones, with a unique handset detection rate of over 1,800 daily. The results also detected that 4,055 unique viewers viewed the point of sale digital screen, located by the store's cash register. Of these viewers, 2,314 were identified as males and 1,741 as females. The young adult segment spent the most time looking at the point of sale screen, averaging slightly more than 3 seconds, followed by the senior segment at 2.9 seconds, and the adult segment at 2.7 seconds. The overall average viewing time was an approximately 2.9 seconds.

"We are pleased with these results in that they support the claims that have been made in the past concerning traffic in the Mac's chain," stated Mr. Romanov. "Though the use of iSIGN's IMS software, we have demonstrated that we can greatly expand the potential audience for advertisements in Mac's locations, giving advertisers a more effective advertising campaign. We expect that with real time measurement of the viewership of the ads running on the digital network, the Mac's network will become the full service standard with advertisers and brands which will increase iSIGN's revenues."

About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI - driven advertising than is possible via print, radio and television. A leader in proximity and delivery based advertising social media, iSIGN is now the largest owner/operator of in-store digital media in Canada. With a national footprint, iSIGN reaches an average of 1.5 million consumers a day through our convenience store network, using state of the art technology to push relevant content. iSIGN's network includes just over 5,600 digital faces in 1,400 plus convenience stores across Canada and additional digital faces in the City of Calgary's parks and recreation building. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in Aopen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD".

Additional information about iSIGN Media can be found at [ www.isignmedia.com ].

About 5^thScreen Digital Services, Inc.

5^th Screen Digital Services provides planning, design and evaluation consulting services for 'Digital Experience' solutions to meet their client's business, marketing and communications goals. 5^th Screen Digital Services specializes in understanding the client's audience, improving the relevance of their digital media, reducing their operational support and content production costs and providing the metrics to improve the networks ROI or ROO. In addition, 5^th Screen Digital Service's solutions encompass Mobile and Social engagement applications and methods. 5^th Screen Digital Services offers a strategic planning process that makes the client's first step the right step.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 9^th, 2009 with the regulatory authorities. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Contributing Sources

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