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Bally Continues Innovation Award Streak with Four HOT Awards for Trailblazing Systems Products

^{Published on 2011-08-22 13:16:54 - Market Wire}
 

LAS VEGAS--([ BUSINESS WIRE ])--[ Bally Technologies, Inc. ] (NYSE: BYI), a leader in slots, video machines, casino-management, mobile applications, and server-based systems for the global gaming industry, today announced it won four awards in Casino Enterprise Managementa™s second annual Hospitality Operations Technology (HOT) Awards.

"We are proud to have four more wins to add to our collection"

The HOT Awards honor leading gaming-technology products that make a positive difference in a casino-hotela™s operations. Bally won four of the six categories, and was the only gaming manufacturer to win an award.

A panel of expert judges, including several gaming and hospitality executives, evaluated the award submissions. Ballya™s winning products are:

• [ Service Tracking Managera" (STM) ] for Employee Productivity and Efficiency.
• [ Bally TableViewa" Chip Recognitiona" ] for Revenue Generation.
• [ iVIEW Display Managera" ] with [ Elite Bonusing Suitea" ]for Guest Experience Enhancement.
• [ Bally CoolSign® ] for Media and Content Management.

aWe are proud to have four more wins to add to our collection,a said Bally Technologiesa™ Chief Executive Officer Richard Haddrill. aOver the past three years, Bally has won more than 35 awards for innovation a' a true testament to the work being done here. Our forward-thinking team is continuously innovating solutions for trailblazing technologies that ensure our customers can provide their guests with exceptional service, an exciting gaming experience, and most of all, a good return-on-investment.a

STM is a browser-based dispatch system that interfaces with handheld smart devices such as the iPhone® and iPad® for faster routing of casino-floor personnel to customers. When a service request is generated through the system such as a machine malfunction or patron pressing the service button, casino personnel closest to the patron are immediately notified, increasing the efficiency of casino operations and customer satisfaction.

Ballya™s new TableView Chip Recognition is a cutting-edge table-games technology that employs high-tech cameras to identify and track a casinoa™s existing chips being wagered at the gaming tables. This provides casino operators with the ability to perform instant table audits and advanced patron tracking and is seamlessly integrated into existing installations of TableView, a real-time table-rating and player-tracking solution for entering real-time player ratings, requesting chips fills and credits, inputing table closers, issuing comps and markers, and changing the table shift.

iVIEW DM is an on-device marketing tool that delivers content to players on the main game screen or the top game display with picture-in-picture capability. This backward-compatible player-user-interface works on all gaming devices that have a touch-enabled video monitor, including non-Bally games from any manufacturer. When combined with Elite Bonusing Suite, which features nine different apps including floor-wide bonusing events, this powerful synergistic combination is designed to keep players in their seats and instantly reward them at the point-of-play.

CoolSign media-management software delivers the gaming industrya™s most comprehensive digital-signage solutions to help stimulate increased guest spending by providing an enhanced guest experience. Bally CoolSign is fully integrated into all Bally Systems products, allowing the operator to display information such as jackpot winners, unique system-driven messages, and floor-wide bonusing events that are generated through Elite Bonusing Suite.

Over the past three years, Bally Technologies has won more than 35 awards for product innovation, as well as international awards for customer service and support and for being the most innovative gaming-technology manufacturer.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Ballya™s product line includes reel-spinning slot machines, video slots, wide-area progressives, mobile applications, and Class II, lottery and central determination games and platforms. As the worlda™s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit [ http://www.BallyTech.com ].

This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companya™s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todaya™s date.

a" BALLY TECHNOLOGIES, INC. a"