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RightNow Client Nikon to Keynote at 2011 Forrester Customer Experience Forum

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^{Published in Science and Technology on Tuesday, June 21st 2011 at 5:10 GMT by Market Wire}  

BOZEMAN, Mont.--([ BUSINESS WIRE ])--[ RightNow ] (NASDAQ:RNOW) client [ David Dentry ], general manager of customer relations at Nikon, is a keynote speaker at the 2011 Forrester Customer Experience Forum. Dentrya™s keynote address, aWhy The Marriage Of Web and Customer Relations Creates A CX Even A Grandmother Would Love,a takes place June 22, 2011 from 10:50 - 11:30 a.m. E.T. at the New York Marriott Marquis, New York.

"Why The Marriage Of Web and Customer Relations Creates A CX Even A Grandmother Would Love"

During the keynote, Dentry will discuss how Nikon provides exceptional multi-channel customer experiences that are engaging and differentiated, starting at the branda™s homepage. He will also speak to how Nikon leverages the Web to enhance customer support, outline the top five strategies for facilitating better cross-channel engagement, and offer tips to deliver a customer experience in ways even a grandmother would love.

For more insight on Nikona™s customer experience strategy, read Forrestera™s recent [ Executive Q&A with Dentry ].

Nikon, an eight billion dollar leader in precision optics, 35mm and digital imaging technology, has been using RightNow for the last nine years to support its transformational customer experience strategy. With the help of RightNow, Nikon:

• Continually scores over 95 percent in customer satisfaction surveys
• Provides consistent customer experiences across all touchpoints, in 19 languages and 50 countries
• Controls costs while increasing top-line growth, realizing a 3,200 percent ROI over three years
• Achieved a 50 percent reduction in call response times and a 70 percent reduction in email response times

"At Nikon, the customer experience strategy is simple: provide the very best customer experience across all touchpoints, capture high-value market insights, and keep costs under control. RightNow is a powerful and highly adaptable solution that we have been able to leverage on a global basis to sustain top-line growth, ensure ongoing customer loyalty, boost productivity, and drive down costs. This has clearly been a great investment for us."

David Dentry, general manager of customer relations, Nikon

To participate in the Nikon keynote session, register for [ Forrestera™s Customer Experience Forum 2011 ]. And Visit RightNowa™s exhibit booth (#29) for valuable information about delivering great customer experiences across the web, social networks and contact center.

About Nikon

Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment.

About RightNow

RightNow is helping rid the world of bad experiences one consumer interaction at a time, eight million times a day. RightNow CX, the customer experience suite, helps organizations deliver exceptional customer experiences across the web, social networks and contact centers, all delivered via the cloud. With more than ten billion customer interactions delivered, RightNow is the customer experience fabric for nearly 2,000 organizations around the globe. To learn more about RightNow, go to [ www.rightnow.com ].

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of The NASDAQ Stock Market LLC.