Science and Technology Science and Technology
Wed, May 4, 2011

BASF Selects PROS for Global Pricing Operations


Published on 2011-05-04 19:21:06 - Market Wire
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HOUSTON--([ BUSINESS WIRE ])--PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced that global chemical giant BASF has extended its deployment of the PROS Pricing Solution Suite to the companya™s global operations. BASF, which currently uses PROS with its SAP ERP platform, now plans to integrate PROS with its SAP CRM solution for both the SAP Customer Interaction Portal initiative and its Business Rules Management engine.

"PROS prescriptive pricing has become a strategic element in our Intermediate Chemicals business, and now wea™ll leverage the solution around the globe"

BASF is the worlda™s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of about a'63.9 billion in 2010 and had approximately 109,000 employees at the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BAF) and Zurich (AN). Further information on BASF is available on the internet at [ www.basf.com ] or in its Social Media Newsroom at [ newsroom.basf.com ].

"PROS prescriptive pricing has become a strategic element in our Intermediate Chemicals business, and now wea™ll leverage the solution around the globe,a said BASF Vice President for E-Commerce Sean Jones. aPROS has demonstrated that its strong prescriptive pricing offering and SAP CRM integration capabilities provide the best, most robust solution for our business. Throughout our discussions and initial implementation, the PROS partnership approach set them apart as the best choice for our company.a

aCompanies around the world are looking to PROS as a competitive differentiator for their businesses,a said PROS Europe General Manager Wagner Williams. aWe appreciate the confidence they place in the PROS partnership as we work together to deliver on the promise of greater business agility and customer loyalty for BASF.a

BASF is expanding its use of [ PROS Scientific Analytics ]a", [ PROS Price Optimizer ]a" and [ PROS Deal Optimizera" ] software modules, which comprise the complete PROS Pricing Solution Suite. The three modules, integrated with SAP, seamlessly work together to support the companya™s pricing lifecycles, from identifying pricing opportunities, to setting pricing strategies and executing optimized prices.

To learn more about PROS, visit the website at [ http://www.prospricing.com ].

About PROS

PROS Holdings, Inc. ([ NYSE: PRO ]) is a leading provider of prescriptive enterprise pricing and revenue management [ software products ], specializing in price analytics, price execution, and price optimization. By using PROS' software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance. PROS' software products implement [ advanced pricing science ], which includes operations research, forecasting and statistics. PROS high performance [ software architecture ] supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with hundreds of simultaneous users and sub-second electronic transactions.

PROS provides [ professional services ] to configure its software products to meet the specific pricing needs of each customer. PROS has implemented over 500 solutions across a range of industries in more than 50 countries.

Founded in 1985, PROS is headquartered in Houston, Texas. Today, PROS has over 400 employees, more than 100 with advanced degrees and over 25 with Ph.D.s. To learn more about PROS, please visit [ www.prospricing.com ].

Forward-looking Statements

This press release contains forward-looking statements, including statements aboutthe functionality of the PROS products and their ability to manage and forecast across an enterprise. The forward-looking statements contained in this press release are based upon PROS' historical performance and its current plans, estimates and expectations, and are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual results to differ materially from those described herein includePROS' ability to develop new products and product enhancements with the required functionality desired and PROS' ability to implement and support successfully its products to the expectations of its customers. Additional information relating to the uncertainty affecting the PROS business is contained in PROS' filings with the Securities and Exchange Commission. These forward-looking statements represent PROS' expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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