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MK Capitala?s Focus on Marketing Technology and Digital Media Validated by Sale of Aprimo

^{Published on 2010-12-22 12:16:18 - Market Wire}
 

CHICAGO--([ BUSINESS WIRE ])--Chicago-headquartered [ MK Capital ], a $250 million venture capital firm, continues to demonstrate its strength as a leading investor in digital marketing and software through its investment in and todaya™s announcement of the sale of Indianapolis-based Aprimo, a global leader in integrated marketing software to Teradata Corporation (NYSE: TDC) for approximately $525 million. Mark Koulogeorge, Managing General Partner of MK Capital, serves on Aprimoa™s board of directors and was one of the first institutional investors in Aprimo, prior to launching MK Capital. Koulogeorge along with many of MK Capitala™s investors participated in subsequent financings of Aprimo.

"The transition of marketing to a more analytical, data driven discipline, which is accelerated by technologies such as Aprimo, is a very positive sign for our marketing technology and digital media portfolio"

aTodaya™s announcement powerfully demonstrates two of our core investment thesesa, said Koulogeorge. aFirst, that marketing spending is in a multiyear transition to activities which are more targeted, measurable and accountable, which is driving the necessity of integrated marketing software such as Aprimo. Second, that industry leading marketing technology and digital media companies will increasingly be created in the Midwest and other markets outside of Silicon Valley.a

Aprimo delivers the industrya™s most comprehensive suite of integrated marketing applications to more than 150,000 professionals worldwide, and more than 36 percent of the Fortune 100 relies upon Aprimo for Integrated Marketing Management solutions. Teradata, the worlda™s largest company solely focused on data warehousing and business analytics, and Aprimo will merge powerful business analytics with integrated marketing solutions to help corporations optimize marketing performance.

aThe transition of marketing to a more analytical, data driven discipline, which is accelerated by technologies such as Aprimo, is a very positive sign for our marketing technology and digital media portfolio,a noted Koulogeorge. aCompanies such as Geodelic, HealthiNation, Machinima, Outside Hub and Poptent are all beneficiaries of the trend towards ROI oriented, data driven marketing. MK Capital hasa proven ability to develop and nurture these companies. We look forward to continued MK investments in these areas as well as profitable exits such as Aprimo.a

Aprimo expands Teradataa™s presence in multi-channel campaign management, and propels the Company to a leadership position in the increasingly important Integrated Marketing Management segment, with a breadth and depth of marketing understanding, functionality and platforms for an end-to-end solution. The completion of the transaction, which is subject to applicable regulatory clearances and other customary closing conditions, is expected to occur in the first quarter, 2011.

For more information on MK Capital and their portfolio of current investments, please visit [ www.MKCapital.com ] or follow MK Capital on Twitter at twitter.com/mkcapital.

About MK Capital

MK Capital ([ www.MKCapital.com ]) is an established venture capital firm with offices in Chicago and Los Angeles. The Firm offers multi-stage growth equity and venture capital to companies in the following sectors: Digital Media, Software and Education Technology. As a member of the MK Capital portfolio, companies have access to an experienced partner with extensive operating experience. MK Capital plays a significant role with its portfolio companies, collaborating on strategy, operations, and technology as active members of the companiesa™ boards, leveraging insights from a strong understanding of industry sectors to help their portfolio companies grow.

About Aprimo

Aprimo is a leading global provider of cloud-based marketing software and services that enhance the productivity and performance of marketing organizations. The companya™s integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit [ http://www.aprimo.com ].