Science & Technology
Science and Technology
Science and Technology 
Mon, December 13, 2010
EDMONTON, Alberta--([ BUSINESS WIRE ])--Ita™s humanitya™s last stand and only Shepard can save us. On Saturday, leading video game developer BioWarea", a division of Electronic Arts Inc. (NASDAQ: ERTS), unveiled Mass Effecta" 3, one of the most highly anticipated games of 2011. After weeks of rumor across dozens of gaming websites and blogs, the speculation finally came to an end as the world witnessed, aEartha, the gamea™s spectacular premier trailer, broadcast exclusively on the Spike Video Game Awards (VGAs). Mass Effect 3 is the pinnacle of Commander Sheparda™s emotionally charged journey. To view aEartha, please visit [ http://masseffect.com ]. Mass Effect 3 is set to launch globally in holiday 2011on the Xbox 360® video game and entertainment system, the PlayStation®3 computer entertainment system and the PC -- this marks the first time the Mass Effect franchise will launch on all three major platforms simultaneously. Also at the Spike VGAs, the gamea™s predecessor, Mass Effect 2 was awarded with the aBest RPGa and aBest Xbox 360 Gamea of the year awards and BioWare was named aStudio of the Yeara.
"We could not be prouder of the teama™s accomplishments with Mass Effect 2, and are excited and humbled by all of the recognition the game has received so far. We cana™t wait to show you what the team is doing to make Mass Effect 3 an even bigger success."
aAt BioWare, we are always driving ourselves to improve and I firmly believe our best work is still ahead of us,a said Dr. Ray Muzyka, Group General Manager and Co-Founder of BioWare. aWe could not be prouder of the teama™s accomplishments with Mass Effect 2, and are excited and humbled by all of the recognition the game has received so far. We cana™t wait to show you what the team is doing to make Mass Effect 3 an even bigger success.a
The Mass Effect franchise is set in an epic science fiction universe, filled with dangerous alien life and mysterious, uncharted planets. Featuring intense action, a rich, futuristic storyline, space exploration and emotionally engaging character interaction, the franchise delivers an unparalleled cinematic experience. Mass Effect 2 is the highest rated videogame of 2010 on Xbox 360, the PC and one of the highest rated pieces of entertainment overall according to Metacritic.com. The three awards picked up at the Spike VGAs are the latest in an ongoing series of global recognition that includes aUltimate Game of the Yeara honors from The Golden Joysticks and over 35 other awards and over 70 other perfect review scores.
Mass Effect 2 is available now for the Xbox 360 and PC. The Mass Effect franchise will make its first appearance on the PlayStation 3 console when Mass Effect 2 ships to retailers on January 18, 2011 in North America and January 21, 2011 in Europe. The PlayStation 3 demo of Mass Effect 2 will be available on PlayStation Network starting December 21, 2010 in North America and December 22, 2010 in Europe.
For more information on Mass Effect, please visit [ http://masseffect.com ] or the newly redesigned BioWare website at [ http://bioware.com ]. You can also follow the game on Twitter at [ http://twitter.com/masseffect2 ] or aLikea Mass Effect on Facebook at [ http://www.facebook.com/masseffect ].
About BioWare
BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world's most critically acclaimed titles, including Baldur's Gatea", Neverwinter Nightsa", Star Wars®: Knights of the Old Republica", Jade Empirea", Mass Effecta" and Dragon Agea". BioWare operates in Edmonton (Alberta, Canada), Montreal (Quebec), Austin (Texas), Fairfax (Virginia) and Galway (Ireland). Currently announced projects at BioWare include the PlayStation 3 version of Mass Effect 2, one of the highest rated video games of all time, Mass Effect 3, Dragon Age 2, the highly anticipated sequel to 2009a™s aRPG of the Yeara Dragon Age: Origins, and the story-driven massively multiplayer online game, Star Wars®: The Old Republica". In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit [ www.bioware.com ], or follow us on Twitter at [ www.twitter.com/biofeed ]. To join the millions of fans already registered on our community, go to [ http://social.bioware.com ].
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSa", EAa", EA Mobilea" and POGOa". In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is [ www.ea.com ]. More information about EA's products and full text of press releases can be found on the Internet at [ http://info.ea.com ].
BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks of EA International (Studio and Publishing) Ltd. EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.