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Digital Angel Partnership Update

^{Published on 2010-10-22 06:12:50 - Market Wire}
 

SO. ST. PAUL, Minn.--([ BUSINESS WIRE ])--Digital Angel Corporation (OTCBB:DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that its subsidiary, Destron Fearing, supports the initiatives of the American Angus Association® as the exclusive provider of identification tags and products for its verification programs and The Tag Store ([ www.customcattletags.com ]).

"Like Destron Fearing, these programs adhere to the highest industry standards. Wea™re proud to be an exclusive partner."

The American Angus Association® is the largest beef breed association in America, with approximately 30,000 members located across the United States and Canada. The association provides programs, services, technology and leadership to enhance the genetics of the Angus breed and expand the market for superior-tasting, high-quality Angus beef.

aThe Angus name is recognized by both producers and consumers worldwide for superior quality. The programs and services offered by the American Angus Association uphold that reputation. Its verification programs a" AngusSource® and Gateway a" are no exception,a said Dan Ellsworth, Destron vice president of sales and marketing. aLike Destron Fearing, these programs adhere to the highest industry standards. Wea™re proud to be an exclusive partner.a

AngusSource® is a USDA Process Verified Program (PVP) for Angus-sired calves that documents source, group age and genetic information. Gateway is a second-tier program of the AngusSource® PVP that verifies source and group age.

Since 2005 more than 560,000 head of cattle have been enrolled in the Associationa™s verification programs. Enrolled cattle are identified with tamper-evident program tags, which include a unique animal number and Lot ID information (state of origin, lot number and customer code).

aDestron Fearing was selected as our exclusive provider of identification products because it offers our members outstanding value, affordability and quality,a said Sara Snider, AngusSource® director. aWe are dedicated to providing our producers with excellent customer service and enhanced marketing opportunities, and Destron Fearing shares this vision. Since our partnership began, 80% of program tags are shipped to customers within three days of order, resulting in a high level of customer satisfaction.a

For more information about Angus cattle and the American Angus Associationa™s programs and services, visit [ www.angus.org ].

About Destron Fearing and Digital Angel

Destron Fearing is a subsidiary of Digital Angel (OTCBB:DIGA), an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification, using its patented, FDA-approved implantable microchip; livestock identification and herd management using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for army, navy and air force applications worldwide. For further information please visit [ www.destronfearing.com ] and [ www.digitalangel.com ].