Science & Technology
Science and Technology
Science and Technology 
Tue, May 25, 2010
Mon, May 24, 2010
Media Alert: Unica and National Instruments Present "Web Analytics for Today's Social Media Strategy"
WALTHAM, MA--(Marketwire - May 24, 2010) -
| WHAT: | [ Web Analytics for Today's Social Media Strategy ]; featuring Deirdre Walsh, Community & Social Media Manager at National Instruments, and Akin Arikan, Interactive Marketing Evangelist,[ Unica Corporation ] ( | |
| WHEN: | Tuesday, June 1, 2010; 1:00 pm Eastern Time | |
| WHY: | Marketers and web analysts are still learning how different the social web is from traditional web marketing. It's tempting to analyze the social web by making it fit into traditional [ web analytics ] for counting views, clicks, conversions, etc. But the social web is a connection between people -- not just between web sites. | |
| In this webcast, attendees will learn how National Instruments created a top-down approach to define and pursue clear business goals with their social media strategy; they'll also hear how to: |
| • | Leverage a branded community as the foundation of your social media strategy | |||
| • | Foster deeper customer engagements with social media monitoring tools | |||
| • | Measure success and broadly engage your employees in company social media outreach initiatives | |||
| • | Align metrics to business objectives, including customer support, marketing, product development and sales |
To register for the Web Analytics for Today's Social Media Strategy webcast, click [ here ] or visit [ https://cc.readytalk.com/cc/schedule/display.do?udc=9i5qso6cujki ].
About Unica
Unica Corporation (
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].
Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.