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SapientNitro Named Lead Digital Agency for Chrysler Group LLC

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  Published in Science and Technology on Wednesday, May 26th 2010 at 6:08 GMT by Market Wire

BOSTON--([ BUSINESS WIRE ])--[ SapientNitro ], part of Sapient (NASDAQ: SAPE), and the largest independent interactive marketing services firm in the world, today announced that it has been named by Chrysler Group LLC as digital agency of record (AOR).

"We are thrilled to be working with such iconic brands at such an important time in their evolution"

SapientNitro will oversee interactive duties for the Chrysler Group brands that include Chrysler, Dodge, Ram Truck, and Jeep_®. The scope of services will include interactive experiences, site design and development, and online advertising, in addition to digital work across the spectrum of the Chrysler Group businesses a" from online promotions across the nameplates and support for the multiple international websites, to corporate content and dealer support.

aWe are thrilled to be working with such iconic brands at such an important time in their evolution,a said Brad Simms, vice president at SapientNitro and client lead on the account.

The SapientNitro team has been in Detroit during recent weeks to source local talent to round out the team.

About SapientNitro

SapientNitro^SM, part of Sapient®, is the worlda™s first customer experience company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit [ www.sapientnitro.com ] or follow us on Twitter [ @sapientnitro ].