N@N

IBM Selects Unica to Optimize Web Marketing and Improve Demand Generation Revenues

^{Published on 2009-11-10 05:37:14 - Market Wire}
 

WALTHAM, MA--(Marketwire - November 10, 2009) - [ Unica Corporation ] (NASDAQ: [ UNCA ]), the recognized leader in marketing software solutions, today announced that IBM has selected [ NetInsight OnDemand ], Unica's award-winning solution for [ website marketing ], which it is deploying alongside Unica's industry-leading [ enterprise marketing ] suite. With Unica's fully-integrated [ interactive marketing ] offering, IBM will be able to better evaluate and act on online behavior and customer data, creating more powerful and relevant marketing programs, ultimately increasing qualified lead volume and conversion rates.

Unica NetInsight delivers unique self-service capabilities built on an open data model that allow IBM's marketers to perform in-depth evaluation of website visitor behavior. NetInsight's role-based flexibility enables IBM's business users to streamline exploratory ad-hoc assessments and custom reporting for a quick view of trends, success indicators, and visitor behavior -- without burdening IT.

"It is crucial to not only be able to understand users, but to act on their behaviors and effectively communicate with them," said Stephen Wright, vice president, Enterprise Solutions and Web Enablement at IBM. "After conducting an extensive search of vendors, Unica NetInsight was the solution that best fit our need for a holistic understanding of our online and offline presence in a single interface. NetInsight's integration capabilities improved our time-to-productivity and will reduce the level of effort in deploying page tags, as the solution is able to join together with our existing solutions and data."

"We're continually focused on growing our global business, and having Unica's interactive marketing technology is central to achieving this objective," said Buell Duncan, CMO for IBM's Software Group. "With Unica, we're able to integrate customer and prospect web behaviors into our demand generation processes. Unica's technology will effectively streamline the entire marketing process, enabling us to improve our lead closure rates and revenues."

"IBM is synonymous with innovation and growth; as the organization expands its global footprint, we can help improve its overall sales and marketing processes," said Yuchun Lee, CEO, Unica. "Our award-winning technology and the industry's most talented services group are why global leaders like IBM utilize our advanced interactive marketing technology."

About Unica

Unica Corporation (NASDAQ: [ UNCA ]) is the recognized leader in [ marketing software ] solutions. Unica's advanced set of [ enterprise marketing management ] and [ on-demand marketing solutions ] empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of [ online and offline marketing ]. Unica's unique [ interactive marketing ] approach incorporates [ customer analytics ] and [ web analytics ], [ centralized decisioning ], [ cross-channel execution ], and integrated [ marketing operations ]. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.