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Unica Corporation: Legacy.com Chooses Unica to Drive Interactive Marketing Programs

^{Published on 2009-10-13 05:38:56 - Market Wire}
 

WALTHAM, MA--(Marketwire - October 13, 2009) - [ Unica Corporation ] (NASDAQ: [ UNCA ]), the recognized leader in marketing software solutions, today announced that Legacy.com has selected Unica's award-winning [ web analytics ] solution, [ NetInsight™ OnDemand ], to more effectively optimize online conversions and drive its interactive marketing programs.

Legacy.com collaborates with more than 750 newspapers in North America, Europe, and Australia to provide ways for readers to express condolences and share remembrances of loved ones. As the leader in the online memorial and obituary market, Legacy.com is visited by more than 14 million users each month. With NetInsight OnDemand, Legacy.com can better serve its growing online base.

"We partner with the majority of the country's largest newspapers and many more around the world, drawing millions of passionate visitors to our web sites," said Jeffrey Mills, Chief Technology Officer, Legacy.com. "We are the definitive online source for people to create interactive memorials for loved ones, and the information we derive from NetInsight allows us to provide better products and services to our customers."

"Companies like Legacy.com -- with myriad users and considerable content -- leverage the rich behavioral data made available through web analytics to increase campaign effectiveness and ultimately strengthen customer relationships," said Akin Arikan, director of product strategy and marketing, Unica. "NetInsight provides marketers with actionable intelligence and helps to ensure effective and productive online user experiences."

Available both on-demand and on premises, [ Unica NetInsight ] delivers unique self-service capabilities built on a flexible and open data architecture. NetInsight allows marketers throughout the enterprise to perform in-depth analysis of website visitor behavior by cleanly separating tagging from the way that data is analyzed. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.

About Unica

Unica Corporation (NASDAQ: [ UNCA ]) is the recognized leader in [ marketing software ] solutions. Unica's advanced set of [ enterprise marketing management ] and [ on-demand marketing solutions ] empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of [ online and offline marketing ]. Unica's unique [ interactive marketing ] approach incorporates [ customer analytics ] and [ web analytics ], [ centralized decisioning ], [ cross-channel execution ], and integrated [ marketing operations ]. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.