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VeriSign, Inc.: VeriSign and iLoop Mobile Introduce Dynamic SMS Marketing Solution

^{Published on 2009-10-06 06:16:31 - Market Wire}
 

MOUNTAIN VIEW, CA--(Marketwire - October 6, 2009) - VeriSign Messaging and Mobile Media, a division of VeriSign, Inc. (NASDAQ: [ VRSN ]), the trusted provider of Internet infrastructure for the networked world, today announced a business relationship with iLoop Mobile, the leader in mobile marketing solutions and services, to provide a dynamic short message service (SMS) marketing solution for enterprise organizations large and small. By combining VeriSign's mobile aggregation and Mobile Enterprise Services with iLoop Mobile's robust mobile marketing technology platform, the two companies are offering a single solution that eliminates the complexities of launching mobile campaigns and services, making it easy and fast for businesses to launch mobile initiatives worldwide.

The combined solution is optimized for a variety of different brands and organizations ranging from advertising and direct marketing agencies to media, entertainment, professional sports and Web entities. The offering is packaged in easy-to-use marketing services solution packs that are pre-configured customer acquisition, sponsorships, customer loyalty and promotions/cross-selling campaigns designed for easy roll-out and delivery.

HP has joined a growing list of joint customers, and is currently using the integrated offering to power its mobile marketing campaigns and initiatives to its 80 million registered Snapfish users worldwide. The service, available now in select countries, will allow customers to easily navigate the Snapfish Web site on their mobile phones and share photo albums to mobile phones through SMS messages.

"Our users are technologically savvy and constantly looking for new ways to interact with our service, particularly while they're on the go," said Sarah Bernard, Head of Worldwide Product, Snapfish by HP. "We are pleased to expand our services to our customers, by providing them with a secure and reliable method to send pictures using their mobile devices."

VeriSign and iLoop Mobile are powering the mobile photo sharing service through mobile sites, websites or a downloadable iPhone application. If a Snapfish user has photos in his Snapfish account and wants to share with friends, the user can send a "share" message to friends' phone numbers through the Snapfish website interface or the Snapfish mobile site interface. The friends receive an SMS alert notifying them of the message and linking them to a mobile site to see the pictures. Snapfish is also planning to embed photo sharing via SMS functionality in additional upcoming mobile applications.

"As our recent mobile messaging index demonstrates, people continue to value mobile messaging's ubiquitous nature as a communications tool, which opens up new ways for businesses to reach and better serve their customers," said Charles Landry, Vice President, Products and Innovation, VeriSign Messaging and Mobile Media. "Our robust network enables users to stay connected and share special moments with their family and friends, and through our partnership with iLoop Mobile, we can now provide companies with an easy way to launch campaigns, services and messaging for mobile initiatives of any scale large or small."

Matthew Harris, Chief Executive Officer, iLoop Mobile, said: "This is the perfect integration of two best-of-breed technologies. Utilizing VeriSign's scalable message delivery network, we're able to provide customers like Snapfish by HP with an easy, scalable one-stop solution to create and manage mobile campaigns."

About VeriSign Messaging and Mobile Media

VeriSign Messaging and Mobile Media is a division of VeriSign, the trusted provider of Internet infrastructure services for the networked world. Through this business unit, VeriSign provides global application services that reliably delivers short-messages (SMS), multimedia messages (MMS), and mobile content across wireless operators and mobile devices throughout the world. As a leader in mobile messaging, mobile banking and mobile content delivery, VeriSign offers a broad portfolio of mobile infrastructure and delivery services. Offering reliable delivery, a worldwide presence, and rapid and effective deployment, VeriSign has built a trusted and respected brand with global mobile operators, media content providers and enterprises. The reach, reliability and value add of VeriSign services enable these companies to capitalize on the rapidly growing messaging and media content markets.

About VeriSign

VeriSign, Inc. (NASDAQ: [ VRSN ]) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at [ www.verisign.com ].

About iLoop Mobile

iLoop Mobile is the leader in mobile solutions and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile marketing initiatives worldwide. iLoop Mobile's software platform offers an integrated self-service SAAS solution for creating and managing all types of SMS marketing/messaging, mobile Internet sites, mobile enabled Web sites, IVR, mobile advertising and many other advanced mobile initiatives. Professional services and mobile marketing expertise are also available for companies looking for assistance with their mobile campaigns. For more information visit [ www.iloopmobile.com ].

Forward-Looking Statement

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including the services set forth herein; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; the risk that VeriSign's announced strategic relationships, including the relationship described herein, may not result in additional products, services, customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2008 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.