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Understanding the Calculation of Conversion Rate in Google Analytics and LookerStudio: A Comprehensive Guide

The article from MSN discusses how to calculate and understand conversion rates using Google Analytics and Looker Studio. It explains that conversion rate is a critical metric for evaluating the effectiveness of a website or marketing campaign, representing the percentage of visitors who complete a desired action out of the total number of visitors. The guide details how Google Analytics tracks conversions through goals, which can be set up to monitor specific user actions like form submissions, purchases, or page views. It also covers how Looker Studio (formerly Google Data Studio) can be used to visualize this data, offering insights through customizable reports and dashboards. The article provides step-by-step instructions on setting up conversion tracking in Google Analytics, including defining goals, and then integrating this data into Looker Studio for analysis. It emphasizes the importance of accurate data collection, the potential pitfalls in data interpretation, and how to ensure that the metrics reflect true business outcomes. Additionally, it touches on advanced features like funnel analysis to understand where users drop off before converting, and how to optimize conversion paths.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/technology/data-science/understanding-the-calculation-of-conversion-rate-in-google-analytics-and-lookerstudio-a-comprehensive-guide/ar-AA1zamYT ]