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The Science of Email Open Rates: What Really Works

The article from Gigwise discusses the science behind email open rates, exploring various factors that influence whether an email gets opened or not. It highlights the importance of subject lines, noting that personalization, urgency, and curiosity can significantly boost open rates. The piece also delves into the timing of emails, suggesting that sending emails at optimal times when recipients are most likely to check their inboxes can make a difference. Additionally, it covers the role of sender reputation, where emails from recognized or trusted senders are more likely to be opened. The article also touches on the impact of email content previews or snippets, which can entice or deter a reader. Lastly, it discusses the psychological triggers like fear of missing out (FOMO) and the use of emojis in subject lines, providing insights into what really works in crafting emails that get attention in a crowded inbox.

Read the Full Gigwise Article at:
[ https://www.gigwise.com/the-science-of-email-open-rates-what-really-works/ ]