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How dark data could be your company's downfall

The article from MSN discusses the concept of "dark data" and its potential to negatively impact businesses if not managed properly. Dark data refers to the information that organizations collect, process, and store during regular business activities but fail to use for any decision-making processes. This unused data can accumulate over time, leading to increased storage costs, security risks, and compliance issues. The article highlights that dark data can include everything from customer interactions, logs, and sensor data to old documents and emails. It warns that this data, if not analyzed or managed, could expose companies to risks like data breaches, as it often contains sensitive information. Furthermore, the article suggests that by analyzing dark data, companies could uncover valuable insights, improve operations, and gain a competitive edge. However, the challenge lies in identifying what data is dark, assessing its value, and deciding whether to archive, delete, or analyze it, all while ensuring compliance with data protection regulations.

Read the Full MSN Article at:
[ https://www.msn.com/en-gb/technology/data-science/how-dark-data-could-be-your-company-s-downfall/ar-BB1rml9n ]