Dell Announces Bestselling Freakonomics Authors as Closing Dell World Speakers with “Think Like a Freak” Ke

ROUND ROCK, Texas--([ BUSINESS WIRE ])--[ Dell ] today announced that the highly-acclaimed authors of the [ Freakonomics ] and [ SuperFreakonomics ] books, [ Steven Levitt and Stephen Dubner ], will deliver the closing [ Dell World 2012 ] keynote, aThink like a Freak.a Based on their upcoming book in the Freakonomics series, Levitt and Dubneras aThink like a Freaka speech will take the authorsa popular counterintuitive concepts to the next level, providing attendees with new ways to think about problem solving in both their personal and professional lives.

"Sometimes it takes thinking like a freak to create the types of one-of-a-kind solutions that really make a difference"

aEvery day customers tell us they are seeking new ways to drive results faster and grow, which drives our commitment to deliver superior, end-to-end solutions that allow them to truly transform their organizations,a said [ Steve Felice ], Dell president and chief commercial officer. aLevitt and Dubneras work exemplifies the power of innovative thinking, and I have no doubt their aThink Like a Freaka keynote at Dell World will inspire attendees to make positive changes in their organizations.a

The aThink Like a Freaka keynote will provide Dell World attendees with tools to help them gain insights into problem solving that can be applied to creating and implementing solutions within their organizations. Each concept by Levitt and Dubner will be brought to life through a captivating story or example, providing ideas for profitable thinking.

aSometimes it takes thinking like a freak to create the types of one-of-a-kind solutions that really make a difference,a said Levitt and Dubner. aWe look forward to inspiring this kind of innovative thinking at Dell World 2012.a

The aThink Like a Freaka keynote will take place at 4 p.m. CST at Dell World on Dec. 13, 2012 at the Austin Convention Center. For additional information on Dell World 2012 and to register, please visit [ www.DellWorld.com ].

Additional information:

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit [ www.dell.com ].

Join us atDell World 2012 a" The Power to Do More. Technology professionals will learn from one another and identify key challenges and opportunities connected to the top forces changing business today. Learn more at [ www.DellWorld.com ] or follow [ #DellWorld ] on Twitter.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

Photos/Multimedia Gallery Available: [ http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50407994&lang=en ]

N@N

Dell Announces Bestselling Freakonomics Authors as Closing Dell World Speakers with &ldquo;Think Like a Freak&rdquo; Ke

Dell Announces Bestselling Freakonomics Authors as Closing Dell World Speakers with “Think Like a Freak” Ke