NetSuite Selects CallidusCloud LeadFormix to Optimize Web Conversion Through Visitor Intelligence and Intent Capabilities
July 30, 2012 07:00 ET
NetSuite Selects CallidusCloud LeadFormix to Optimize Web Conversion Through Visitor Intelligence and Intent Capabilities
PLEASANTON, CA--(Marketwire - Jul 30, 2012) - Callidus Software Inc. (
"NetSuite can now see anonymous visitors as identifiable companies with unparalleled visibility into their intent," said Shreesha Ramdas, Vice President, LeadFormix. "CallidusCloud's leading marketing automation solution allows companies to better understand buyer interest and shape the most optimal targeted outbound campaigns."
"Leading companies are looking for every competitive advantage in their marketing and selling efforts," said Rob Israch, Senior Director of Global Demand Generation at NetSuite. "The unique capabilities LeadFormix brings to the table can help us to better interact and communicate with our prospects as well as give sales more opportunity to focus on the right leads for better results."
CallidusCloud's [ LeadFormix ] solution provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to optimize their sales pipeline growth. The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and help boost revenues.
LeadFormix is delivered as part of CallidusCloud's sales and marketing suite, a SaaS suite that is designed to help businesses drive [ enterprise engagement ], [ sales performance management ] and [ sales effectiveness ] throughout the sales cycle with award-winning, multi-tenant cloud software. CallidusCloud offers the following SaaS and mobile solutions: [ candidate assessment tests for hiring ], [ video interviews ], [ marketing automation ], [ quotes and proposals ], [ sales enablement ], [ sales coaching ], [ sales commission management ], [ learning management ] and [ content authoring ], underpinned by analytics and enterprise [ gamification ].
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About Callidus Software
Callidus Software Inc. (
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