NEW YORK, NY--(Marketwire - Dec 2, 2011) - Augme Technologies, Inc. (OTCBB: [ AUGT ]) ("Augme") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today commented on the United States Patent and Trademark Office's ("USPTO") decision to grant Yahoo! Inc.'s request for reexamination on the Company's U.S. Patent No. 7,269,636 by saying that it expected the action and that the Company welcomes the reexamination proceedings as they will further validate and strengthen its patent.

"We went into litigation against Yahoo! (Case 3:09-CV-5386-JCS) fully expecting reexamination requests," said Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "This reexamination decision is no surprise as the majority of reexamination requests made to the USPTO are granted. We welcome these reexamination proceedings as we believe we have strong evidence supporting the patentability of the claims of our patent and that the outcome of this reexamination proceeding will only further enhance the strength of our patent. Our patent has already been examined by the USPTO in 2007 and its claims were found to be patentable. The Company is optimistic and remains confident that it will prevail at the conclusion of these reexamination proceedings and that it will be successful in our case against Yahoo!."

Additionally, Mr. Arena said, "The Company has countered this action of Yahoo! by preparing a detailed rebuttal to each of their prior art references and we've also filed two Inter Partes Reexamination Requests with assignments to the Central Reexamination Unit of the USPTO for the Yahoo! US Patent Nos. 7,640,320 and 7,512,622 they have asserted in the Yahoo! counterclaim against Augme. Both requests for reexamination have been accepted and assigned filing dates and control numbers by the USPTO. The Notices were mailed on November 7, 2011 and November 14, 2011, but were assigned sequential Control Nos. 95/001,794 and 95/011,795. Both requests received a filing date of October 26, 2011. Thus, decisions on the requests must be mailed by the USPTO Central Reexamination Unit by January 26, 2012."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: [ AUGT ]) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Its platforms, including AD LIFE™, have provided measurable successes across an industry-leading 130,000+ campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. Augme's offerings allow marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme acquired the assets of Hipcricket, Inc. and Jagtag, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, Chicago, Tucson and London. For more information, visit [ www.augme.com ] .

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements. All statements regarding our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.