Bally Technologies to Showcase Innovative Games and Systems at SAGSE Buenos Aires in Argentina November 9-11

LAS VEGAS--([ BUSINESS WIRE ])--[ Bally Technologies, Inc. ] (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive applications, and networked systems for the global gaming industry, today announced that it will showcase a wide assortment of groundbreaking games and systems technologies at this yearas SAGSE Expo and Congress in Buenos Aires, Argentina Nov. 9-11.

"We will be showcasing our new world-class licensed brands, lots of fresh compelling game content, several trailblazing new play mechanics, and new floor-wide bonusing applications that deliver a truly differentiated experience across the casino floor on games from any manufacturer."

aThe focus of our[ SAGSE ]exhibit will be on showcasing solutions that offer highly entertaining experiences to casino players, while delivering a strong return-on-investment to operators,a said Bally Technologiesa President and Chief Operating Officer Ramesh Srinivasan. aWe will be showcasing our new world-class licensed brands, lots of fresh compelling game content, several trailblazing new play mechanics, and new floor-wide bonusing applications that deliver a truly differentiated experience across the casino floor on games from any manufacturer.a

Bally will present nearly 40 unique game titles, as well as an array of cutting-edge systems technologies, in stands #401 and #402 at Latin Americaas premier gaming trade exhibition.

aAttendees are going to get to see our new Michael Jackson King of Popa" and Greasea" games for the first time outside of the United States,a said Ricardo Regner, Ballyas Director of Latin America. aThese top-notch branded games, along with our amazing new core video titles and groundbreaking systems solutions, will certainly be the talk of the show.a

Exciting Games, World-Class Brands

Highlighting Ballyas SAGSE games exhibit are popular, iconic brands. Taking center stage is Michael Jackson King of Pop, which features one of the most widely beloved and influential artists of all time in an exciting, music-filled game on Ballyas new Pro Seriesa" V22/32 cabinet with the new custom, professional Pro Series surround-sound chair. Offering everything from mystery wilds bonuses and free games bonus events featuringDonat Stop Till You Get Enough, Billie Jean, Beat It, and Smooth Criminal, this game is highlighted by a U-Spina" Platinum Record Bonus. Michael Jackson is represented exclusively for licensing by the Bravado International Group.

Grease, inspired by the 1978 American musical film about two love-struck teens in a 1950s high school, is Ballyas first double-play game, featuring two, 25-line games a" enabling the player to play two games at once. This globally recognized new brand is available on Ballyas show-stopping ALPHA 2a" Pro Hammerheada" cabinet.

The Company will showcase an unprecedented lineup of highly entertaining, interactive new for-sale content for its[ ALPHA 2 Pro Series ]cabinets, featuring an array of new play mechanics and iDecka" bonuses never before available on core product.

For its Pro Upright and Slant core for-sale video cabinets, Bally showcases more than a dozen new game titles, including the award-winning Fishan for Loota", named aBest Slot Producta at the recent Global Gaming Expo and featuring the iDeck as an arcade-like player input device. This exciting new game introduces Ballyas U-Shoota" virtual shooting gallery bonus-game play mechanic in which the player touches the iDeck to create weapons for ashootinga at targets on the main game screens.

Trailblazing New Play Mechanics

And for the award-winning Pro Curve cabinet, featuring the industryas only curved LCD to emulate spinning reels on a video slot, Bally showcases four new game titles, including Code Reda", Moon Goddessa", Midnight Diamondsa", and Money Worksa". Included in the Curve lineup are several new play mechanics such as Big Bang Free Gamesa", Rolling Wildsa", and Breakthrough Free Gamesa".

Ballyas extensive SAGSE[ systems solution showcase ]will feature the Companyas full suite of casino and slot-management systems a" SDSa", CMPa", and MultiConnecta", demonstrating that Bally has a systems solution for every size of casino.

Floor-wide Player Entertainment

Featured prominently at SAGSE will be[ iVIEW Display Managera" ](DM), an interactive communication tool used by players and controlled by the gaming operator. This picture-in-picture-style player-user-interface is backwards compatible on most gaming devices with a touch-screen display, and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen a" without interrupting play.

Ballyas[ Elite Bonusing Suite ]a"(EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the players experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards.

These interactive solutions enable players to spin wheels, select and root for their favorite contest-driven horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. These exciting products, along with new innovations in mobile technology and the Bally [ Service Tracking Manager ]a", which is an automated customer service and dispatching application, provide proven return on investment to Bally customers.

For more information, please visit Ballyas[ SAGSE ]website and the Companyas[ virtual newsroom ].

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Ballyas product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit [ http://www.ballytech.com ]. Connect with Bally on [ Facebook ], [ Twitter ], [ YouTube ] and [ LinkedIn ].

This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companyas filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todayas date.

a" BALLY TECHNOLOGIES, INC. a"

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Bally Technologies to Showcase Innovative Games and Systems at SAGSE Buenos Aires in Argentina November 9-11