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Bally Technologies Wins Systems Contract with Empire City Casino at Yonkers Raceway

^{Published on 2011-07-28 13:15:33 - Market Wire}
 

LAS VEGAS--([ BUSINESS WIRE ])--[ Bally Technologies, Inc. ] (NYSE: BYI), a leader in slots, video machines, casino-management, mobile applications, and server-based systems for the global gaming industry, today announced a new systems contract with New Yorka™s [ Empire City Casino at Yonkers Raceway ].

"The scalability of our system was very important to Empire City Casino, New Yorka™s largest racetrack casino operation, and the continued enhancements to our systems clearly demonstrate our commitment to the New York gaming market."

Bally Technologies will replace the current system with a new, one-of-a-kind, casino-management and patron-loyalty system a' Bally [ CMP ] (Casino Market Place) a' that will interface with Empire Citya™s legacy game-management and monitoring system, thus protecting Empire City Casinoa™s already invested capital.

aProviding our players with a heightened experience is paramount,a said Tim Rooney, Chairman and Owner of Empire City Casino at Yonkers Raceway. aBally CMPa™s modular and player-centric design best fits our needs and gives us the best marketing tools available to increase and continue our success.a

Wayne Smith, Empire City Casinoa™s Chief Operating Officer, added, aOur market is becoming more and more competitive, so another key consideration was Ballya™s world-class player-tracking system, which will enable us to reward our loyal patrons and continue growing our business.a

Ballya™s systems will support more than 5,310 gaming devices at Empire City. Seven of the eight racetrack casinos in New York now use Bally for their player-centric marketing; with Empire City Casino being the largest of the group.

aWea™re proud and humbled to begin installing Ballya™s solutions at the legendary Empire City Casino at Yonkers Raceway,a said Richard Haddrill, Bally Technologiesa™ Chief Executive Officer. aThe scalability of our system was very important to Empire City Casino, New Yorka™s largest racetrack casino operation, and the continued enhancements to our systems clearly demonstrate our commitment to the New York gaming market.a

The Bally systems solutions selected by Empire City Casino will handle player-loyalty programs, and various other marketing, promotions, and bonusing functions.

Bally will provide the property with a version of Ballya™s [ Power Coupon ]a" functionality designed specifically for the New York lottery market.

Empire City Casino will also install Bally's state-of-the-art [ Promotional Kiosk ]a" application across all kiosks on the gaming floor. The casino will also leverage Bally's couponing functionality, tightly integrated with CMP and Promotional Kiosk, to provide a seamless patron experience across all avenues.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Ballya™s product line includes reel-spinning slot machines, video slots, wide-area progressives, mobile applications, and Class II, lottery and central determination games and platforms. As the worlda™s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit [ http://www.ballytech.com ].

About Empire City Casino

Empire City Casino at Yonkers Raceway features: 5,300 slot machines, electronic roulette and video craps, dining in the Empire Terrace Restaurant, which overlooks the track for live harness racing, andNonnoa™s Trattoria for Italian cuisine, as well as a quick bite at the International Food Court and its wide-ranging menu. The multi-faceted Good Time Room is available for parties, benefits, weddings, and major events for up to 500.

Empire City Casino at Yonkers Raceway is located at 810 Yonkers Avenue (at Central Avenue) in Yonkers, New York, Westchester County,(I-87 to Exit 2). Empire City Casino is open seven days a week from 10:00 AM to 2:00 AM Sunday through Thursday, and until 4:00 AM on Friday and Saturday. For more information, visit [ http://www.empirecitygaming.com ].

This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companya™s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todaya™s date.

a" BALLY TECHNOLOGIES, INC. a"