Science & Technology
Sun, July 31, 2011Fri, July 29, 2011Thu, July 28, 2011Wed, July 27, 2011Tue, July 26, 2011Mon, July 25, 2011Sun, July 24, 2011Fri, July 22, 2011Thu, July 21, 2011Wed, July 20, 2011Tue, July 19, 2011Mon, July 18, 2011Sun, July 17, 2011Sat, July 16, 2011Fri, July 15, 2011Thu, July 14, 2011Wed, July 13, 2011Bally Technologies Acquires Mobile Gaming Platform and Applications Provider MacroView Labs
Published in Science and Technology on Wednesday, July 20th 2011 at 6:16 GMT by Market Wire
LAS VEGAS--([ BUSINESS WIRE ])--Bally Technologies, Inc. (NYSE: BYI), a leader in gaming-industry technology, today announced that it has acquired privately held [ MacroView Labs ], a leader in mobile-application development and mobile platforms for the casino gaming industry. Terms of the agreement are not disclosed.
"People and businesses are increasingly using mobile devices for entertainment, self-service transactions, and to more efficiently manage and receive information a" they are always connected, and the casino gaming industry is no exception"
This transaction bolsters Ballya™s position as the leading supplier of games and systems solutions to the global gaming industry. Bally will now have full control over the development of new mobile-gaming marketing, customer service, and play-for-fun technologies for the Companya™s casino customers.
The acquired assets will also enable the Company to accelerate its growing mobile applications business by providing an infrastructure for rapid deployment across multiple smart-phone operating systems. MacroView Labsa™ market-leading, cloud-based platform will be integrated with Ballya™s [ slot-management systems ], [ casino-management systems ], and [ Elite Bonusing Suitea" ] to enable Bally to offer even more powerful solutions for casinos to interact with patrons on and off the casino property, 24 hours a day.
MacroView Labs, based in San Francisco, Calif., is the leading provider of mobile applications and mobile websites to the casino industry, with a customer base of more than 20 casinos, including some of the worlda™s largest gaming operators, and more than 1 million users of their provided applications.
MacroView develops smart-phone and web-based mobile apps for the hospitality, retail, and gaming industries a" everything from concierge services to GPS-fueled social networking integrated with Facebook and Twitter. They also help casinos manage their mobile content, launch mobile campaigns, and interpret user data.
With the acquisition, Bally also gains a team of employees with significant mobile expertise and a proven history of providing cutting-edge mobile solutions to casinos.
aPeople and businesses are increasingly using mobile devices for entertainment, self-service transactions, and to more efficiently manage and receive information a" they are always connected, and the casino gaming industry is no exception,a said John Connelly, Vice President of Business Development for Bally Technologies. aThis acquisition of the leading provider of mobile solutions for casinos will help us more rapidly bring new mobile solutions to market and give us a powerful, cloud-based platform for rapidly deploying these apps to our customers and their patrons and integrating into our own systems solutions.a
MacroView Labs Chief Executive Officer Aron Ezra said, aWe are excited to become a part of Bally Technologies and join a company with nearly 80 years of experience in delivering innovation to the gaming industry. Ballya™s strong relationships and reputation with casinos across the globe, combined with our expertise in the mobile space and established casino partnerships, is a compelling combination.a
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Ballya™s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the worlda™s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit [ http://www.ballytech.com ].
This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companya™s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todaya™s date.
a" BALLY TECHNOLOGIES, INC. a"
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