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Metrics, Analytics, and Mobility Named as Areas of Competitive Advantage for B2B Sellers

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^{Published in Science and Technology on Thursday, May 26th 2011 at 7:41 GMT by Market Wire}  

SANTA CRUZ, Calif.--([ BUSINESS WIRE ])--Sales Dot Two Inc. today announced that metrics, analytics, and mobility represent competitive advantage opportunities for todaya™s B2B sales organizations. Speakers from[ Oracle ] (NYSE: ORCL),[ SAP ] (NYSE: SAP), and [ Xactly Corporation ] will address these issues in Boston at the June 20, 2011,[ Sales 2.0 Conference ].

• Chris Cabrera, Founder, President & CEO of Xactly Corporation, will discuss how sales leaders can use metrics to get the information they need to make quick decisions and ensure they stay on track to meet quota. He will identify the key metrics that can be used to continuously improve the performance of the sales organization.
• Keith Hontz, Vice President of Sales, Line of Business Solutions at SAP America Inc., will reveal how SAP is leveraging integrated analytics to unlock customer insights across SAP's ecosystem in order to make better decisions that increase sales and marketing effectiveness. Hontz will also discuss how providing these insights on mobile platforms can ensure real-time collaboration, transparency, and visibility.
• Chuck Penfield, Vice President of CRM On Demand at Oracle, will highlight ways in which sales leaders can use predictive analytics tomeasure the customer experience and heighten levels of customer loyalty, create a stronger presence across social networks, achieve faster growth, and capitalize on progressively larger opportunities.

Organizers for the Sales 2.0 Conference in Boston have partnered with the[ Enterprise 2.0 Conference ].All Enterprise 2.0 Pre-Conference Workshop and Full Event pass holders will have access to the Sales 2.0 Conference.The Enterprise 2.0 Conferenceaims to explore the competitive advantages of increased innovation, productivity, and agilitythat occur when workforces are liberated from legacy communication systems and such limited tools as email.

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AUDIENCE

Expected attendance is more than 400 people. Job titles represented will include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division Sales Managers, Directors of Sales and/or Marketing, and Directors of Sales Operations.