HP Launches Paul McCartneya?s Instant-On Digital Library

"Working with MPL Communications, Ltd., we are demonstrating how an Instant-On music organization can be achieved to create, manage and distribute engaging content to an increasingly connected world"

The HP solution provides MPL Communications, Ltd. with instant access to its diverse media assets on an [ HP Converged Infrastructure ] ready for future growth.

McCartneya�s collection currently includes more than 1 million items, including photographs; video footage from live concerts; rolls of film, videotapes and reels; music recordings; original works of art; as well as memorabilia. With HP, McCartneya�s personal assets are now digitized.

HP Enterprise Services experts worked with MPL Communications, Ltd. to plan, develop, integrate and test the library. The library is built on an [ HP Converged Infrastructure ], based on modular building blocks of HP servers, storage, networking and management software. The assets are housed in a private cloud managed from HP commercial data centers.

Consumers today demand instant access, using a myriad of devices, from any location, at any time. With MPL Communications, Ltd.a�s former technology infrastructure, finding specific assets from McCartneya�s collection could be a complex and time-consuming process. [ HP Information Optimization ] solutions provide an optimized repository of the content, allowing the organization to be quicker, nimbler and smarter by gaining access to the right information when it is needed.

aIta�s really exciting because even if Ia�m out on tour anywhere in the world, I will be able to say, okay, aWings 1976 toura� and instantly, it will come up. Youa�ve got all the information, all the photos from it. And youa�ll have written accounts a" personal accounts and critical accounts a" of what happened,a said McCartney.

aWorking with MPL Communications, Ltd., we are demonstrating how an Instant-On music organization can be achieved to create, manage and distribute engaging content to an increasingly connected world,a said [ Jan Zadak ], executive vice president, Enterprise Sales and Marketing, HP. aThis is an exciting journey as we continue to work closely with Paul McCartney to develop technology solutions that will preserve and extend his legacy.a

HP Hybrid Delivery

HP designed a [ Hybrid Delivery ] solution for MPL Communications, Ltd. that consists of an off-premise, cloud-based model, combined with the companya�s redesigned and expanded on-premise IT infrastructure. MPL Communications, Ltd.a�s refreshed data center infrastructure consists of [ HP BladeSystem Matrix ], [ HP ProLiant servers ], [ HP StorageWorks ] and [ HP Networking ] solutions as its core foundation.

This solution provides MPL Communications, Ltd. the flexibility required to deal with its rapidly expanding library and to ensure the security of McCartneya�s priceless assets. MPL Communications, Ltd. will house a copy locally of the digital library to reduce the organizationa�s dependence on the speed of the local telecommunication system to upload or download assets from the private cloud. HP will maintain a redundant system in a remote data facility, with a full replication of the digital library.

The private cloud enables MPL Communications, Ltd. to extend its business operations beyond its data center in London and protects the library from the risk of natural disaster or unexpected downtime.

Protecting and optimizing priceless assets

[ HP Enterprise Security ] experts assessed the librarya�s security needs and developed a solution to protect the assets at every stage of their use. The solution addresses strict security requirements across the entire infrastructure, including application security, information security, and identity and access management.

[ HP Data Protector ] and [ HP Database Archiving software ] reduce the need for duplication of existing library files and storage capacity.

Paul McCartney to headline at HP DISCOVER Americas

Attendees at [ HP DISCOVER Americas ], HPa�s premiere client event, will get a firsthand view into the collaboration between HP and MPL Communications, Ltd. with Paul McCartney headlining at the eventa�s closing ceremonies.

More information about MPL Communications, Ltd. and its Instant-On journey, as well as access to videos and details on the digital library is available at [ www.hp.com/go/mccartney ].

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The worlda�s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP is available at [ http://www.hp.com ].

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HP Launches Paul McCartneya?s Instant-On Digital Library