CITRA, Fla., Nov. 1, 2010 /PRNewswire-FirstCall/ -- American Pacific Rim Commerce Group (OTC: APRM) ([ www.aprcg.com ]) today announced earnings guidance for fiscal years 2011 and 2012. The Company expects to report net income attributable to operations of approximately $12,679,040 million for its fiscal year ending November 30, 2011 and $20,300,000 for 2012, respectively. Profit before interest expense, income taxes, depreciation and amortization is expected to be approximately $9.5 million for 2011 and $16.5 million for 2012.

In prepared remarks delivered earlier today to investors, Raymond Talarico, President, said, "Assuming full funding and build-out of our proprietary ecommerce platform mymyJ, the Company projects, for fiscal 2011 ending November 30, 2011 to report earnings of $12 to $13 million and total profit of $9 to $10 million, such guidance represents only a 1% share of total market and suggests a tremendous upside for our shareholders. "By revising our guidance upward we have aligned our expectations with increasingly positive market conditions being reported in China."

American Pacific Rim Commerce Group is a first mover in the ecommerce direct-to-consumer market focused on providing Chinese consumers access to American brands, products and services. The Company offers Small and Medium sized U.S. Business (SME's) transactional-based solutions; promotions, sales, logistics and currency conversion, that will establish its backbone as the leading on-line marketplace between Chinese consumers and U.S. (SME's) sellers. Following successful beta-testing, the company anticipates launching 'mymyJ' (loosely translated); "Buy & Sell Festival" to Chinese consumers in December 2010.

AMERICAN PACIFIC RIM COMMERCE GROUP (Millions - unaudited) The following table includes projected reconciliations of net income, expenses and total profit attributable for the periods presented:

	Forecasted		Forecasted
	Fiscal		Fiscal
	Year Ended		Year Ended
	November 30,		November 30,
	2011		2012
REVENUES
Monthly Subscriber Services	$	5.0	$	10.0
Transaction Fees		1.17		2.34
Monthly Exhibit Fees		2.7		63.6
Advertising Fees		0.27		0.36
mymyJ Kiosks		2.53		2.0
Transaction Fees (endorsements)		1.0		2.0
Total Revenue	$	12.6	$	20.3

EXPENSES	$	3.1	$	3.7

Total Profit	$	9.5	$	16.5

ABOUT APRM:

American Pacific Rim Commerce Group, is a development stage Company marketing "Made-in-the-USA" products and services manufactured by U.S. Small & Medium Size Businesses (SME) to consumers in Hong Kong and China through our proprietary e-commerce platform. APRM is a first mover providing SME's transactional-based solutions; promotions, sales, logistics and currency conversion that will establish our backbone as the leading on-line marketplace between Chinese consumers and SME's, launching 'mymyJ' (loosely translated); "Buy & Sell Festival" in China, 4th Quarter 2010.

Safe Harbor Disclosure:

This press release includes "forward-looking statements" within the meaning of the federal securities laws, identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are reasonable, it can give no assurance that these assumptions will prove correct. Important factors that may cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.

SOURCE American Pacific Rim Commerce Group

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