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Keynote Systems Announces Mobile Web Perspective 5.0 a" The Mobile Web Just Got Better

^{Published on 2010-10-19 05:15:28 - Market Wire}
 

CHICAGO--([ BUSINESS WIRE ])--Keynote® Systems (NASDAQ:KEYN), the global leader in [ Internet and mobile cloud monitoring ], today announced Keynote Mobile Web Perspective® 5.0 (formerly known as Mobile Application Perspective). Keynote Mobile Web Perspective (MWP) 5.0 allows Web Operations teams to monitor 24/7 the availability, performance and quality of their mobile Web content from [ 50 global locations ]. Keynote MWP 5.0 is powered by the actual WebKit browser engine allowing precise and accurate emulation of 11,000 device profiles, including the latest smartphones. The new version of MWP introduces self-service scripting and provisioning so that Web operations teams can quickly deploy new monitoring scripts to keep tabs on their mobile Web sites and meet the increasing expectations for quality demanded by todaya™s mobile users. Enterprises moving to the mobile Web with 3^rd party partners, platforms and content providers will benefit from MWPa™s 24/7 monitoring capabilities to ensure that service level agreements are being met.

"The lines between Web performance and mobile performance are blurring as an increasing amount of Web content, applications and services are being accessed from mobile devices"

Keynote MWP 5.0 simulates the multi-threaded behavior of a mobile browser for specific requesting devices and therefore can accurately simulate the download process on a true mobile browser. Scripting is done with point-and-click ease using Keynotea™s free tool called MITE or Mobile Internet Testing Environment. The user simply clicks on the arecorda™ icon and enters a starting URL and selects a device profile. The user can then capture all of the interactions with the mobile Web site, adding custom validation checks along the way.

aThe lines between Web performance and mobile performance are blurring as an increasing amount of Web content, applications and services are being accessed from mobile devices,a said Vik Chaudhary, vice president of product management and corporate development at Keynote. "As good mobile availability, performance and quality have become must-haves, Web operations and mobile content teams need access to cutting-edge tools designed for the mobile world that allow them to understand and optimize experience for the mobile user. Keynote MWP 5.0 answers the call."

High Level Product Overview

With Keynote Mobile Web Perspective (MWP) 5.0 users can monitor the availability, response time and quality of any mobile Web site by emulating any smartphone or feature phone. Complex use cases that combine navigating Web sites on a desktop or mobile device and sending/receiving SMS messages can be monitored using MWP. Companies can even set instant alerts to quickly inform key members of the operations team who can then address issues and minimize their impact.

MWP 5.0 uses Keynotea™s [ global test and measurement network ] to monitor the response time, availability, and quality of content from an end usera™s perspective. With MWP, IT staff can create a baseline and benchmark against competitors to understand how to build a more compelling and responsive experience, pinpoint areas to improve and enhance end user experience.

ProductBackground a" Mobile Web Perspective (MWP) 5.0

The smartphone market is growing at a pace at which the use of mobile phones to access Web content will surpass the desktop in the very near future. When it comes to user experience, the lines between aWeb Performancea™ and aMobile Performancea™ are beginning to blur. As good mobile performance has transitioned from a nice-to-have to a must-have, Web Operations teams need access to performance monitoring solutions that allow them to improve the user experience for a new type of customer.

Web Operations professionals rely on continual performance monitoring to set and achieve goals in order to stay ahead of the competition. Unlike in the connected Web world, collecting the right data in the mobile Web world is much more challenging. Devices, networks, geographies and operating systems all impact content delivery, and must be measured, monitored and managed to make sure that all end users are being properly served.

Ita™s prohibitively expensive for companies to maintain a geographically diverse network of mobile devices for around-the-clock monitoring. The headcount requirements alone are daunting. Keynote Mobile Web Perspective 5.0 (formerly Mobile Application Perspective) is an on-demand software-as-a-service (SaaS) product that provides users with on-demand access to 50 global locations and 35 operator networks from which to measure, monitor and manage end user mobile performance. There is no need to deploy an expensive test environment, contract with multiple operators or purchase expensive hardware for manually testing mobile Web sites and services.

Keynote MWP 5.0 is uniquely suited to meet the needs of the mobile world. Ita™s an end-to-end solution that enables users to write their own advanced scripts and provision measurements 24/7 for continuous monitoring. Customers receive detailed data on their end usera™s experience over the networks and devices they choose. MWP 5.0 displays results using intuitive reports and graphs showing speed and availability metrics at an aggregate level or broken down by each selected device from a library of over 1,800 devices and 11,000 device profiles. When problems occur MWP 5.0a™s aSmart Alarmsa™ feature alerts the Keynote customer in real time. And then MWP 5.0a™s powerful aScreen Snapshota™ feature visually displays the exact problematic mobile page and provides diagnostic information from the source code and network to help understand the issue at hand.

Keynote MWP 5.0 allows companies to monitor any mobile Web site for virtually any device. And because MWP 5.0 is powered by the actual WebKit browser engine, customers can monitor HTML Web sites that contain JavaScript, AJAX, CSS and more, on the latest smartphones including the Apple iPhone 4, the HTC Droid Incredible, Nokia C6, BlackBerry Torch and many other devices.

Target User

Whether ita™s making a purchase on an mCommerce site, logging in and updating a social media account, or transferring money with online bankinga"ita™s imperative that end users get through an entire multi-step transaction in order to have a good experience. MWP 5.0a™s self-service scripting capability allows mobile site operators to script and provision an entire, multi-step transaction to understand the actual time needed to complete it from the end user perspective. Web-based real time monitoring and reporting tools in MWP 5.0 allow users of the product to create graphs and reports to evaluate trends over time and make strategic decisions when action is needed. Generally speaking, the target user for MWP is anyone responsible for delivering mobile Web content to end users. Often times such personnel are on operations and product teams.

Operations teams can:

• Detect services outages or know in real time when minimum performance thresholds are not being met with MWP 5.0a™s advanced alarming features. Custom alarms will notify the right people who can quickly address any issues, thus reducing Mean Time to Repair (MTTR).
• Diagnose the root cause of performance and quality problems with MWPa™s Screen Snapshot feature that displays every downloaded Web site on demand in MyKeynote. Create service baselines and identify trends thereby setting longer term objectives for operational performance.

Product teams can:

• Gain insight into performance of their mobile Web site from the perspective of their end users. Knowing performance relative to the competition and industry best practices allows the product manager to make strategic decisions on how much content to deliver up front, knowing that more content can result in slower loading times. The trade-off may create an acceptable balance on the Web, but an unacceptable experience on a mobile device. The performance of a mobile Web site is not static and neither is a competitora™s performance or the number of mobile users of a site. Adding MWP 5.0 measurements to end user Web measurements collected allows product managers to review service level reporting of the ongoing performance levels and, when called for, change strategic direction.

Feature Overview of Keynote MWP 5.0

• 50 Global Locations: Keynote MWP 5.0 lets you monitor the availability and quality of your mobile Web content from 50 global locations giving you added perspective on your mobile user experience.
• WebKit Browser Integration: WebKit is an open source browser engine used by most popular devices like the iPhone, Droid Incredible, Nokia C6 and BlackBerry Torch. Keynote MWP 5.0 can now monitor the exact download behavior for any mobile Web site.
• 1,800 Devices and 11,000 Device Profile Library: Smartphones are changing the way users use the Internet. MWP 5.0 can now monitor the performance of any Web site on all smart phones from an end user point of view. Keynote MWP 5.0 has a library of over 1,800 devices allowing you to accurately monitor the same mobile Web content your end users will see.
• Device-Level Graphs and Reporting: Keynote MWP 5.0 introduces device-level graphing and reporting so that you can drill down and measure availability, speed and quality on each of the devices that matter most.
• Self-Service Scripting: Keynote MWP 5.0 lets you quickly script and provision the test cases you require on any device profile to keep up with the changing needs of your end users.
• Screen Snapshot: Keynote MWP 5.0 saves every measurement it takes and displays the screenshot of the downloaded Web site in MyKeynote. This helps users to resolve issues by seeing the screenshot of the Web site measurement that failed.
• Alerting/Alarming: Keynote MWP 5.0 includes the same comprehensive and powerful alerting and alarming capabilities included in other Keynote test & measurement products.

Pricing & Availability

Customers can monitor a mobile Web site with Keynote Mobile Web Perspective (MWP) 5.0 for as little as USD $100.00 per month. Keynote Mobile Web Perspective 5.0 is available immediately. To request a demo or more information, please contact Dan Berkowitz at +1 650-403-3305 or [ dberkowitz@keynote.com ].

About Keynote

Keynote Systems (NASDAQ:KEYN) is the global leader in solutions for continuously improving the Internet and mobile experience. Founded in 1995, Keynote provides testing, monitoring and measurement products and services for a variety of enterprises such as online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. Keynote products and services help companies improve customer experience in four areas: Web performance, mobile quality, streaming & VoIP, and online usability testing.

Known as The Mobile and Internet Performance Authority(TM), Keynote has a market-leading "on-demand" infrastructure of over 3,000 measurement computers and mobile devices in over 240 locations around the world. Keynote's 2,800 customers represent top Internet and mobile companies including American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at [ www.keynote.com ] or by phone in the U.S. at 1-800-KEYNOTE.

Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®,Keynote Traffic Perspective®,Keynote WebEffective®, The Internet Performance Authority®, MyKeynote® , SIGOS®, SITE®, Keynotea", The Mobile & Internet Performance Authoritya", Screen Sensing Technology and Keynote FlexUsea" are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2010 Keynote Systems, Inc.

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