Science & Technology
Science and Technology
Science and Technology
Thu, June 3, 2010 Quepasa More Than Triples Target Engagements in Its 2nd DSM Campaign
WEST PALM BEACH, FL--(Marketwire - June 3, 2010) - Quepasa Corporation (
The Cozumel campaign invited millions of Quepasa users to create a dynamic slideshow depicting their ideal Cozumel vacation, and post entries to their various social profiles in order to garner views, votes and comments for the opportunity to win a Cozumel vacation. By halfway into the 6-week contest period, Quepasa had already doubled its target of 600,000 engagements -- the aggregate number of entries, views, votes and comments that represent the key success metric for DSM. When the contest came to a close this past Monday, Quepasa reported a cumulative total of more than 2.3 million engagements across Quepasa, Facebook, Twitter, Myspace, and other popular social networks, a 27% increase in engagements over its last DSM.
"Quepasa DSM enabled us to engage prospects where they spend time online -- on the social web," said Lic. Juan Carlos Gonzalez Hernandez, Mayor of Cozumel. "Using this impressive platform, we were not only able to reach millions of potential travelers, but truly engage them in a way that has been effective and quantifiable."
"We are very pleased with the results of Cozumel's campaign, which far surpassed our expectations," said John Abbott, CEO of Quepasa. "In a time where advertising in traditional media is becoming less effective, we are excited to be able to offer advertisers a cross-platform social media solution that goes beyond impressions and clicks. The continued success of our DSM product puts us at the forefront of emerging trends, while providing further validation of our business model."
About Quepasa Corporation
Quepasa Corporation, headquartered in West Palm Beach, FL with offices in Los Angeles, CA; São Paulo, Brazil; Scottsdale, AZ; Miami, FL; and Hermosillo, Mexico, owns Quepasa.com ([ www.Quepasa.com ]), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.
Forward-Looking Statements
As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in technology and product development; the Company's ability to execute its business model and strategic plans; and all the risks and related information described from time to time in the Company's SEC filings, including the financial statements and related information contained in the Company's SEC Filing. The Company assumes no obligation to update the information in this release.
