Science & Technology
Science and Technology
Science and Technology
Tue, June 1, 2010 Options Media Begins Retail Rollout - Major Wireless Carriers Begin Performance Testing for PhoneGuard SmartPhone Anti-Virus Pr
BOCA RATON, FL--(Marketwire - June 1, 2010) - Options Media Group Holdings, Inc. (
As part of the marketing efforts, the management team has been actively recruiting retailers of mobile phones and services to carry the PhoneGuard product. Over the past week, several retailers have committed to carry the product and training of store personnel is schedule to begin shortly. The Company believes this retail expansion will continue at a rapid rate over the coming months, eventually likely encompassing thousands of wireless-oriented retailers.
The management team of Options Media is currently in contract negotiations with several major wireless service providers and major retailers that are interested in offering the PhoneGuard product to its subscribers and retail customers. One of these parties, a major North American wireless service provider, has begun formal performance testing of the PhoneGuard product line with the intent to begin offering the product to its subscriber base. Should one, or more, of these contracts close, the management team envisions a major revenue generation opportunity for the Company.
"We are excited to announce today that we have started the process of bringing our retail partner network live. There is currently significant interesting among these retailers in the PhoneGuard product line and as a result, we are expecting rapid uptake of the product line," commented Scott Frohman, CEO of Options Media Group. "The level of interest we are seeing in the PhoneGuard brand is very significant and we are working diligently to select the best partners in order to maximize our marketing and revenue generation opportunities."
The Company has also finalized the development of its back-end system necessary to operate PhoneGuard's anti-virus, anti-harassment and anti-texting while driving software. Specifically, the Company's technical staff members have designed a custom built CRM platform to handle the automated downloading of software to the customer device, manage customer billing and customer service requirements. This proprietary, automated system enables Options Media Group to service a high volume of customer orders with only minimal costs to the Company, while still ensuring the same high level of quality customer service the Company has always sought to deliver.
Options Media Group purchased the PhoneGuard product line in April 2010, marking the Company's entrance into the large and lucrative North American mobile and smart phone applications market for anti-virus, anti-harassment and anti-texting while driving software. The PhoneGuard anti-virus product is powered by technology provided by NetQin Tech Co., the incontestable worldwide leader in mobile security, including mobile antivirus, anti-harassment, and privacy protection, with over 40 million current subscribers, in seven different languages, in more than 200 countries and regions. The NetQin software currently commands an approximate 65% market share in the large and growing Chinese market. While most personal computer users have already protected their systems from viruses, spyware and other attacks, most cell and smart phone users, on the other hand, are relatively unaware of the risks presented by a new breed of cyber criminals. Installation of PhoneGuard prevents not only the potential loss of data, but also virtually eliminates the ability for hackers to listen in on phone conversations, pinpoint the user's GPS coordinates, steal information and/or browse personal emails and text information.
About Options Media GroupHoldings, Inc.
Options Media Group Holdings, Inc. is a growing force in mobile marketing and mobile social media. The Company provides an email services for on-demand email marketing to create, send and track professional and permission-based email marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services. Options Media provides clients with access to software, hardware, bandwidth and exclusive domains and IP addresses as well as with the ability to upload and manage subscribers and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including continuing to strengthen our balance sheet and our belief that we are in a position to capitalize on certain growing markets. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods.
Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include the impact of intense competition, the continuation or worsening of current economic conditions and the condition of the domestic and global credit and capital markets, the failure to enter into distribution agreements with major retailers, wireless carriers or security software vendors to distribute our newly acquired software and the failure to gain market acceptance of the software.
Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2009. Any forward-looking statement made by Options Media in this press release speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
