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Lippincott and CA Technologies Partner to Unveil New Brand Positioning, Name and Logo

^{Published on 2010-05-25 13:31:08 - Market Wire}
 

NEW YORK--([ BUSINESS WIRE ])--CA Technologies (NASDAQ: CA)launched a new brand strategy, name and logo that reflect itscommitment tomanaging and securing IT environments and to deliver more flexible IT servicesto its customers. Developed inpartnership with brand strategy and design consultancy Lippincott, thesechanges also underscore CA Technologiesa™strategy tobecome a marketleader in high growth areas such as virtualization, cloud computing, IT andSaaS.

"Thisis an exciting chapter for CA Technologies"

"Wehave been pleased to partner with Lippincott tohelpdefine our brand strategy andbring our new brand to life,a said ChiefMarketing Officer Marianne Budnik.aOur new positioning--based on insights from nearly 700 customers, partners andotherinfluencers--helps us tell a new and consistent story thatreflects the full breadth and depth of what we offer.a

Theevolved name, CA Technologies, builds on the companya™s past and points to itsfuture as a leader in delivering the solutions that will revolutionize the wayIT powers business agility. Theupdated logo, with its interlocking monogram and six vibrant color combinationshelps to telegraph CA Technologiesa™commitment to deliver IT services in a moreflexible way.

aThisis an exciting chapter for CA Technologies,a remarked John Marshall, seniorpartner and director of brand strategy for Lippincott. aWe are delighted to help thembuild their brand through a strong and authentic story as well as a uniqueand compelling customer experience.a

Lippincottalsoworked with CA Technologies tocraft a new marketing campaign; the aWe Cana brandcampaign expresses the scope of the companya™s growingcapabilities and what itsproducts and services make possible.

ABOUT CA TECHNOLOGIES

CA Technologies (NASDAQ: CA) is an IT management software and solutionscompany with expertise across all IT environmentsa" from mainframe anddistributed, to virtual and cloud. CA Technologies manages and secures ITenvironments and enablescustomers to deliver more flexible IT services. CATechnologiesa™ innovative products and services provide the insight and controlessential for IT organizations to power business agility. The majority ofthe Global Fortune 500 relies on CA Technologies tomanage evolving ITecosystems. For additional information, visit CA Technologies at[ www.ca.com ]. Follow CATechnologies onTwitter at[ www.twitter.com/cainc ].

ABOUT LIPPINCOTT

Lippincott is a leading brand strategy and designconsultancy. The firm was founded in 1943 as Lippincott & Marguliesandpioneered the discipline of corporate identity. Lippincott operatesglobally from its offices in theUnited States, Europe, Asia andtheMiddleEast. Recent clients include American Express, Delta Air Lines,ExxonMobil, IBM, Mashreq, McDonalda™s, Nissan,Samsung, Sprint, Vale andWalmart. For more information, visit[ www.lippincott.com ].

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