Ericsson Solution Centralizes Cox's Distribution of VOD Library

Ericsson's (NASDAQ: [ ERIC ]) Next Generation MediaPath® Secure Content Delivery System was selected by Cox Communications for receiving and distributing content to its on demand library. The library offers thousands of titles to Cox's digital cable customers. The Ericsson solution will help Cox reduce its operational expenses by centralizing content ingest and distributing content to its local sites across its own network.

"Ericsson's team worked with us closely to launch the secure central distribution system on a very tight timeline," said James Kelso, Cox's vice president of video engineering. "The system has reduced our operating costs and gives us more control and flexibility in managing the On Demand content that our sites receive."

Since 2001, Cox has used components of Ericsson's on demand solution for receiving content from networks and programmers. When Cox wanted to leverage its existing IP / MPLS (Internet Protocol/Multi-Protocol Label Switching) over fiber backbone and improve the speed and reliability with which content is delivered and refreshed to its VOD library, they asked Ericsson for help implementing a new content distribution solution.

"By centralizing their content ingest and distribution, Cox is once again pioneering technical solutions that will increase the efficiency of their operation. The MediaPath based solution will scale with Cox's distribution requirements today and tomorrow," said Andrew Rowe, Head of Software Product Management in Ericsson's Solution Area TV. "It is an honor to be selected for this industry leading project."

On DEMAND is Cox's brand for video-on-demand (VOD) service. The service provides access to movies and content from some of cable's most popular networks, as well as programming unique to the On DEMAND library. The library includes Cox's MyPrimetime® On DEMAND service offering anytime access to hundreds of episodes from more than 20 networks including ABC, NBC, USA, AMC, TBS, TNT, Comedy Central, Disney and more.

Notes to editors:

Cox Fact Sheet ([ http://ww2.cox.com/aboutus/newsroom/press-resources/fact-sheet.cox ])

Cox Web Site ([ http://ww2.cox.com/ ])

Cox On DEMAND PDF ([ http://ww2.cox.com/wcm/en/aboutus/datasheet/presskit/OnDemandOPK.pdf ])

Next Generation MediaPath SCDS by Ericsson ([ http://www.ericsson.com/ourportfolio/products/next-generation-mediapath-scds-by-ericsson?nav=fgb_101_143|fgb_101_348|fgb_101_761|fgb_101_763 ])

Ericsson's video management products ([ http://www.ericsson.com/ourportfolio/products/video-management-products?nav=fgb_101_143|fgb_101_348 ])

Ericsson Television web site ([ http://www.ericsson.com/campaign/televisionary/ ])

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Ericsson Solution Centralizes Cox's Distribution of VOD Library