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Your guide to SEO forecasting with Google Sheets

The article "Your Guide to SEO Forecasting with Google Sheets" from MSN outlines a method for predicting SEO performance using Google Sheets. It explains how to set up a forecasting model by first gathering historical data on key SEO metrics like organic traffic, keyword rankings, and conversion rates. The guide then walks through the process of creating a simple forecasting model using Google Sheets' built-in functions like FORECAST.LINEAR to predict future trends based on past data. It emphasizes the importance of understanding the limitations of such models, including the need for regular updates to reflect changes in SEO algorithms, market conditions, and website changes. Additionally, the article provides tips on how to interpret the data, adjust for seasonality, and incorporate external factors like competitor actions or market trends. The piece concludes by stressing the value of combining quantitative forecasts with qualitative insights for more accurate SEO strategy planning.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/technology/data-science/your-guide-to-seo-forecasting-with-google-sheets/ar-AA1y3Qu8 ]