Science and Technology Science and Technology
Thu, October 4, 2012

The AOL On Network Can Now Reach Over 85 Percent* of Consumers with Launch of Smartphone and Tablet Apps


Published on 2012-10-04 04:31:56 - Market Wire
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NEW YORK--([ ])--The AOL On Network today announced the launch of native mobile apps for [ iOS ] and [ Android ] devices. With more than 420,000 videos that feature topics from technology to breaking news to cooking and more, The AOL On Network provides viewers with the top content they need to see at the right time. Already accessible through the desktop [ web ] and [ 10 connected TV devices ], todayas launch of native apps for mobile and tablet devices gives consumers nearly ubiquitous access to AOL Onas content. The announcement was made at [ Advertising Week 2012 ] taking place in New York City, October 1-5, 2012.

"There have always been plenty of places to find video online, but there has yet to be a one-stop shop that provides the right videos to consumers at exactly the right moment"

aThere have always been plenty of places to find video online, but there has yet to be a one-stop shop that provides the right videos to consumers at exactly the right moment,a said Ran Harnevo, SVP of The AOL On Network. aWith AOL Onas native app launch, a curated selection of the content you need to see will now be waiting for you on every device.a

The mobile apps include a feature that allows users to search for and afavoritea videos with just one touch, making it easy to discover and share videos from popular sites including [ Engadget ], [ TechCrunch ], [ HuffPost Live ] and [ Moviefone ] as well as content from partners such as [ Martha Stewart Living Omnimedia ], [ Travel Channel ] and [ E! ]. The iOS versions are also Airplay enabled, allowing users who have Apple TV to seamlessly display videos from a mobile iOS device onto the television.

The mobile app launches also provide significant benefits for brands and media buyers, who can purchase across AOL properties on all devices with a single buy.

[ Launched in April 2012 ], The AOL On Network brings AOL's entire video offering under one umbrella and reaches more than 61 million unique visitors per month. It is one of the top 10 video platforms on the web according to comScore and is number one in categories including Autos, Business, Style, Home, Health, Food, Travel and Tech. The network attracts approximately 1 billion video streams per month.**

To learn more about other announcements by AOL and where AOL executives are speaking at Advertising Week 2012, visit [ advertising.aol.com/advertisingweek ].

*comScore MobiLens, August 2012
**comScore Media Metrix, August 2012 Total Videos

About AOL

AOL Inc. (NYSE: AOL) is a brand company committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

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