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LAS VEGAS--([ BUSINESS WIRE ])--[ Bally Technologies, Inc. ] (NYSE: BYI), a leader in slots, video machines, casino-management, interactive solutions, and networked and server-based systems for the global gaming industry, launched Virtual Racing NASCARa" at the [ South Point Hotel, Casino & Spa ] tonight.

This innovative floor-wide event featured every slot machine player in the casino choosing their favorite driver and cheering him across the finish line.

Virtual Racing NASCAR enables players to select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from the touch-screen on the iVIEWa" or iVIEW Display Managera" (DM) player-user-interface on each of South Pointas slot or video-poker machines.

Players who select the winning driver split a daily $20,000 prize pool in bonus credits. The virtual racing will continue throughout October at 3:30, 4:30, 7:30, and 8:30 p.m. every Monday through Thursday. In total, the South Point will award $380,000 to players.

A satellite video feed of the event can be accessed through these coordinates or by request:

About South Point Hotel, Casino & Spa

The South Point is a 2,200-room resort in Las Vegas, Nevada providing affordable luxury while catering to visitors and locals alike. This casino destination features a world-class spa, bowling center, ten restaurants, showroom, equestrian arena, convention center, exhibit hall, bingo, 16 movie theatres, and all of the casino games that made Las Vegas famous. The South Point opened in 2005 with a large casino expansion in the summer of 2010. For more information, please visit [ http://www.southpointcasino.com ].

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Ballyas product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit [ http://www.ballytech.com ]. Connect with Bally on [ Facebook ], [ Twitter ], [ YouTube ] and [ LinkedIn ].

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. For more information and a complete schedule, visit [ www.nascar.com ]. Follow NASCAR on [ www.facebook.com/NASCAR ] or on Twitter: @NASCAR.

This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companyas filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todayas date.

a" BALLY TECHNOLOGIES, INC. a"

NASCAR a' NASCAR is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR is a registered trademark of NASCAR, Inc.

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