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SHORT HILLS, N.J.--([ BUSINESS WIRE ])--D&B, the worldas leading source of commercial information and insight on businesses, today announced the launch of a new, indirect sales channel, the D&B AllianceNetwork. The AllianceNetwork will develop a community of value-added resellers, consultants, and system integrators who will provide their customers with D&B-based data solutions for CRMs that offer seamless access to the most comprehensive, current and clean business data available.

"Our customers donat have time to pursue leads with incomplete or outdated data"

The D&B AllianceNetwork offers marketing, sales and training resources that help members grow their businesses. By developing expertise in data and integrated data solutions, AllianceNetwork members will be able to build a data practice and offer applications based on Dun & Bradstreet capabilities.

D&B will focus on the Microsoft partner network that will expand the reach and availability of D&B360 for Microsoft Dynamics solutions. By offering D&B360 for Microsoft Dynamics CRM, AllianceNetwork members will be able to help their customers realize greater ROI from their CRM investments.

D&B360, an on-demand data management solution, is integrated into Microsoft Dynamics CRM, available for online and on-premise use. Both versions enable customers to access D&B data and insight on more than 210 million companies, 100 million contacts, 900 industry research reports, and three million corporate family trees, along with integrated news and social media from popular platforms such as Twitter, Facebook, and Google.

Recent data from the Sales and Marketing Institute and D&B confirms what every CRM professional experiences every day: CRM data quality seems to be eroding at an accelerating pace. In fact, D&B finds the following data changes in its database of 210 million companies every 30 minutes: 11 companies go bankrupt, 12 CEOs leave their jobs, and 74 business phone numbers change or are disconnected. This persistent problem demonstrates why sales reps lose faith in their systems, managers doubt the metrics, and executives question the return on their CRM investments.

aOur customers donat have time to pursue leads with incomplete or outdated data,a said Marc Wolenik, CEO of Webfortis, a leading Microsoft Dynamics CRM partner in the western United States. aThey need to see a quick ROI on their CRM activities. D&B is a leading provider of data enrichment services and we're excited to be able to offer updated and complete D&B business data directly in Dynamics CRM."

aOur clients cannot effectively accomplish their business goals with incomplete or wrong data,a said Sean Patrick Murphy, CEO of A Hundred Answers, a Canadian Microsoft partner with a CRM consulting practice. aWeare working with D&B because our clients require an efficient and effective CRM experience including current and complete business data.a

aThe D&B AllianceNetwork will enable a new set of professional organizations to improve salesperson effectiveness, sell deeper into organizations, and understand the requirements and challenges of customers more thoroughly,a said Jim Lawton, Senior Vice President of Strategic Alliances at D&B. aMicrosoftas network partners now can present a fully integrated solution that includes robust D&B insight, providing a complete data-rich solution for their client base.a

For more information about the D&B AllianceNetwork, please email [ AllianceNetwork@dnb.com ].

About D&B

D&B (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence for 171 years. D&B's global commercial database contains more than 210 million business records. The database is enhanced by D&B's proprietary DUNSRight Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutionsa" to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutionsa" to increase revenue from new and existing customers; and D&B Internet Solutionsa" to convert prospects into clients faster by enabling business professionals to research companies, executives and industries. For more information, please visit [ www.dnb.com ].