VIENNA, VA--(Marketwire - Oct 1, 2012) -  Eloqua (NASDAQ: [ ELOQ ]), the marketing system of record for modern marketers, today released the "[ Grande Guide to Social CRM ]," a free eBook that unpacks the best practices organizations can use to develop tighter, more productive relationships with their customers. Written by one of the leading voices in the space, Paul Greenberg, with a contribution from CRM expert Brian Vellmure, the guide sheds light on the many facets of social CRM and how businesses can implement it.

The newest edition in Eloqua's award-winning series, the Grande Guide to Social CRM brings context to the conversation around social CRM, showing how events and trends such as the confluence of big data and social media led to the emergence of this new discipline. Designed to be read in the time it takes to finish your breakfast, the guide introduces the needed philosophy and tactics to establish social connections with customers by providing how to's, case studies, graphics, a selection of tools and resources.

"Social CRM isn't just about handling complaints on Facebook and Twitter," said Paul Greenberg. "It's about letting the customer have a say in sculpting their own experience with the company and how to bake the interactions into operations so both sides benefit. This guide pulls all the pieces together -- the history, the culture, the technology -- so the reader can start incorporating social into their customer strategy."

"There's a lot of talk around social CRM, but comprehension is low," Jesse Noyes, Eloqua's Managing Editor, said. "That's why we brought in the experts to bring clarity and offer solid advice. This short, fun guide delivers sales and marketing professionals proficiency on this need-to-know topic."

The Grande Guide to Social CRM is available for [ download here ]. Visitors can also find the "Grande Guide to Social Demand Generation" and the "Grande Guide to B2B Blogging." 

About Eloqua
Eloqua (NASDAQ: [ ELOQ ]) is the marketing system of record for modern marketers. The company's cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the [ marketing automation ] power of Eloqua to improve [ demand generation ] and [ lead management ] while driving more [ qualified leads ]. Eloqua's customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit [ www.eloqua.com ], subscribe to the [ It's All About Revenue ] blog, call 866-327-8764, or email [ demand@eloqua.com ].