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NEW YORK--([ BUSINESS WIRE ])--AOL today announced that its entire original video content library will be distributed and monetized on [ YouTube ]. The deal brings nearly 20,000 high-quality videos from leading AOL brands, including [ The Huffington Post ], [ TechCrunch ] and [ Moviefone ], to YouTubeas audience. According to comScoreas Video Metrix for August 2012, AOL and YouTubeas parent company, Google, are the two largest video content properties by number of video streams per month. The announcement was made at [ Advertising Week 2012 ] taking place in New York City, October 1-5, 2012.

"AOL and YouTube are two of the biggest names in online video today, which makes this deal an important milestone, not just for us, but for the industry as a whole."

With a series of key acquisitions in the online video space in recent years, AOL has become one of the dominant forces in the industry. In April, the company [ launched ] The AOL On Network, a platform of AOL's complete video offerings and a curated video hub for consumers that offers premium, short-form video across 14 content channels. As of August, The AOL On Network attracts approximately 61 million unique visitors per month and is number one in categories including Autos, Business, Style, Home, Health, Food, Travel and Tech.*

aThe AOL brand includes an incredible array of premium video content from some of the most highly-trafficked sites on the web, and this deal provides us with a way to expose that content to a vast new audience,a said Ran Harnevo, SVP of Video, AOL. aAOL and YouTube are two of the biggest names in online video today, which makes this deal an important milestone, not just for us, but for the industry as a whole.a

The deal brings AOLas vast library of professionally produced video content, including original series [ Beyond the Battlefield ] and [ Little Women, Big Cars ], to a new audience of video enthusiasts. The videos will be curated into 22 channels on YouTube.com, including [ TechCrunch ], [ HuffPost Live ], [ Moviefone ], [ AOL On Style ] and [ AOL On Home ]. Ad sales will be handled by AOLas sales team, opening up a new revenue stream for the company and delivering a significant amount of brand-safe inventory for advertisers.

To learn more about other announcements by AOL and where AOL executives are speaking at Advertising Week 2012, visit [ advertising.aol.com/advertisingweek ].

*comScore Media Metrix, August 2012 Total Videos

About AOL

AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.