PITTSBURGH--([ BUSINESS WIRE ])--Wizzard Media (NYSE Amex: WZE), the worldas leading podcast network, today announced Facebook (NASDAQ: FB) support for its popular Apple iOS and Google Android Podcast Apps in conjunction with this weekas App Center announcement by Facebook. The Wizzard Media Network reached over 23 million monthly unique audience members in the first quarter and currently has nearly 2,500 mobile podcast apps. Leveraging Facebookas dominance and aggressive expansion with the Facebook App Center further accelerates opportunities for Wizzard to substantially grow its unique audience and offer paid Facebook Apps.
"This is the next phase in our tiered Facebook integration plan and provides a comprehensive distribution network through Facebook and the App Center which allows for unique engagement that is not available anywhere else."
Wizzardas aSociala Podcast Apps take advantage of the social dynamics of Facebook where information and content become viral and spreads through Friend networks. Currently, Facebook has over 425 million mobile users.
Wizzardas aSociala Podcast Apps allow mobile users to share podcasts via posts to their Facebook Timeline and to their friendsa News Feeds the same way the previously released Podcast App for Facebook Timeline does. Additionally, Facebookas Single Sign-on lets users log into Wizzardas mobile Podcast Apps via their Facebook identity and will automatically do so if they are already signed into the Facebook app on their device.
The Facebook App Center, launching in the next few weeks, will include Facebook Apps like the Libsyn Podcast App for Facebook Timeline at launch. CBS News states, athe planned applications hub may take a chunk out of Apple and Googleas mobile market share,a but adds that the biggest change is the move to mobile. The Facebook App Center will also include aSociala Apple iOS and Android Apps that have implemented Facebookas Single Sign-on, redirecting users to buy and download to mobile devices. Another major change is that Facebook will now let developers offer paid apps - meaning, users will pay to install certain apps.
"In just under a month, we have seen double the engagement and greater viral reach within Facebook around the Libsyn Podcast App for Timeline than with our other social media efforts around podcast hosting. Now the same features will be launching in our mobile Apps. The strength of viral discovery and the ease of consumption becomes a powerful promotional vehicle. A new episode can spread virally through the Facebook social network without downloading media or synching your device. You can see what others are playing, stream podcasts, and share your own," said Laurie Sims, President, Wizzard Media aThis is the next phase in our tiered Facebook integration plan and provides a comprehensive distribution network through Facebook and the App Center which allows for unique engagement that is not available anywhere else.a
Wizzardas Management believes the promotion of streamed content and the ability to offer paid apps via the Facebook App Center creates greater monetization opportunities for our producers via advertising and premium content offerings. Zynga (NASDAQ: ZNGA) FarmVille is a prime example of how app developers have been able to monetize Facebook apps.
To get Wizzardas Podcast App for Facebook Timeline go to [ www.facebook.com/libsynapp ]
About Wizzard Media:
Wizzard Media provides podcast publishers with distribution and monetization services. Our clients include Microsoft, National Geographic, Harvard Business Review, NPR and more than 10,000 others who use Wizzard Media products to measure their podcast audience, deliver popular audio and video entertainment and monetize their content through advertising and App sales and subscriptions. In 2011, the Wizzard Media Network received well over 1.64 billion podcast requests from approximately 50 million people worldwide through iPods, iPhones, iPads, iTunes, Blackberrys, Windows Phones, Zunes,Windows Media Center, Androids and many other devices and destinations. We are part of a publicly held, Pittsburgh based company with thousands of shareholders and a world-class team. Visit us on the web at[ www.wizzardsoftware.com/media ], email us at [ contact@wizzard.tv ].
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